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What Is Your Biggest Fear?
3 Personal Goals to Make 2022 Better
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Cheesy Spinach and Mushroom Chicken
Use This Sales Formula to Make More Money
MAKE MORE MONEY With This Simple Sales Formula
Wouldn’t it be nice if your business came with an instruction manual? It would include how-to’s about hiring and customer retention, and the sales chapter would provide surefire tactics to target the best customers for your business. Too bad something like that doesn’t exist — or does it? While there may not be a one-size-fits-all manual, there is a guaranteed sales formula designed to help business leaders close more deals and create meaningful relationships with the right customers. The concept is simple: New leads + a nurture campaign + educational materials = more sales, more people helped, and more money in your pocket. FIND NEW LEADS You have to start somewhere, and new leads are just the place. However, you have to find the right leads. If your demographic targets older adults in need of estate care, a 30-year-old newlywed isn’t the one to pursue. Find the hot leads and move forward with those leads in mind. NURTURE LEADS It takes more than a dozen touches to actually convince someone to buy into your product or service, yet many businesses give up after only a few connections with their leads. Target your new leads with emails,
social media, direct mail campaigns, and other marketing endeavors that let them know you haven’t forgotten about their needs. They may not be ready to buy, and they may keep you on the line for a long time. But persistence will almost always pay off in the end — especially when you pair it with the last element of the formula. EDUCATE LEADS It’s one thing to make your leads feel special, but you also have to remind them why your product or service has value. In the above estate care example, can you answer the question as to why older adults need estate Continued on Page 3 ...
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