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ON THE MOVE SEVAN APPOINTS AARON BECKER, CFA AS CHIEF FINANCIAL OFFICER Sevan Multi-Site Solutions, Inc. – a global leader in innovative design, program management, construction services and data analytics – has appointed Aaron Becker as the company’s chief financial officer and treasurer. Becker will lead the finance, accounting, treasury and Information Technology teams at Sevan as well as play a pivotal role in corporate strategy, acquisitions and integrations. Becker joined Sevan in 2020 and brings more than 13 years of experience in finance and accounting to the role. Before joining Sevan, Becker held leadership positions at MYR Group – during which time he was instrumental in strategy development and assisted in acquiring five businesses with more than $600 million in annual revenue. “Aaron brings a strong track record of accelerating growth and we are thrilled to welcome him to Sevan’s executive office,” said Jim Evans, President and CEO of Sevan. “Since Aaron joined Sevan last year, he has done a great job working across the business to strengthen our financial footprint. Aaron’s experience in all areas of finance – especially corporate strategy and acquisitions – will help us win many new opportunities and scale our business.” Becker’s background and financial expertise include financial analysis, strategy, mergers and acquisitions valuation and integration,
budgeting, forecasting, tax and investor relations. He will report directly to Evans. “I can’t imagine a more exciting time to serve as Sevan’s CFO,” said Becker, CFA. “Sevan has unique strengths, a strong business model, an exceptional team and tremendous clients. I am honored to be stewarding such an incredible company, and I’m excited to build on the world-class culture that has been so carefully crafted here at Sevan.” Becker earned an MBA in finance from DePaul University’s Kellstadt Graduate School of Business in Chicago, Illinois and a bachelor’s degree in accountancy from Western Illinois University in Macomb, Illinois. He is a CFA Charterholder. In 2021, Sevan was recognized as an Employee-Rated Great Place to Work® for the 8th consecutive year and ranked on the Inc. 5000 list of the nation’s fastest-growing private companies for 4th consecutive year. Also in 2021, Sevan ranked No. 21 on Engineering News-Record’s Top 50 Program Management Firms and No. 44 on ENR’s Top 100 Construction Management-for-Fee Firms. In 2020, Sevan ranked No. 124 on the Financial Times FT 1000 list of America’s Fastest-Growing Companies. Visit our website to learn more about Sevan, our 2021 award rankings and acquisitions. Sevan helps iconic, global brands optimize their multi-site construction and facility programs in the U.S. and internationally. Sevan is headquartered near Chicago in Downers
Grove, Illinois with more than 400 employees and has an international office in London. The vision of Sevan Multi-Site Solutions is to be the best in the world at delivering innovative design, program management, construction services and data analytics to organizations with multiple sites. Sevan has a passion for sustaining people, the environment and its clients’ businesses. Sevan helps iconic global brands, including7-Eleven, AAFES, Albertsons, Amtrak, BP, Chipotle, Corvias, DaVita, HCA Healthcare, HEB, Jiffy Lube, Kroger, Luxottica, McDonald’s, Office Depot, QDOBA, Starbucks, Sunoco, Walgreens Boots Alliance, Walmart, WOW Carwash, Yum! Brands and Zaxby’s. Sevan rolls out multi-site initiatives efficiently, predictably and transparently. Applying breakthrough technology solutions, Sevan optimizes construction of new builds, rebuilds, remodels and renovations. Sevan has licensed architects in 49 states as well as D.C., Canadian provinces, Guam and the Northern Mariana Islands. Sevan has professional engineers on staff and general contractor licenses in more than 25 states. Since Sevan’s inception in 2011, the team has refreshed more than 21,000 retail stores and 14,000 restaurants. The team has also completed more than 28,000 surveys, totaling to more than 700 million square feet. Sevan Elevate, a program that reinforces and continuously improves safety and sustainability across the company, is designed to impactfully deliver excellence to Sevan’s people and clients.
an overnight success. It takes hard work, dedication, and time. But it’s well worth the effort. Those design and construction firms that invest in marketing see higher profit margins than those that don’t. Having a plan in place allows you to share with your team what expectations you have of them in their roles as it pertains to marketing. It gives you guidance on where and how you spend your marketing dollars. It’s always good to continually evaluate where you are spending time and money on marketing, but you also must be consistent. Walking that fine line is always a challenge. You are up for the challenge though! Take some time to sit down and put your marketing plan together for 2022. You’ll thank yourself early next year for doing so. LINDSAY YOUNG is president and founder of nu marketing. She can be reached at lindsay@numarketingllc.com . “Marketing isn’t an overnight success. It takes hard work, dedication, and time. But it’s well worth the effort. Those design and construction firms that invest in marketing see higher profit margins than those that don’t.”
LINDSAY YOUNG, from page 9
successful projects at least once a month that should be highlighted on your website and social media. Campaigns should be set up to reach your prospects, and digital is a great place to start. This is an inexpensive way to reach your target audience, because most in the design industry don’t use this medium to market their business. You can also track the results and see what’s really working. Industry associations and conferences are also a great place to connect with clients and prospects. Submit to provide a presentation or create a panel to moderate. You want to be viewed as the industry expert, and educating your prospects in this way helps communicate that message. Relationships. Relationships. Relationships. Our business is all about relationships, so continue to strengthen those throughout your marketing and business development plan. That may mean taking someone out to lunch, playing golf, or just checking in on them quarterly to see how they are doing both personally and professionally. Marketing is all about consistency. Whatever you do, you must be consistent in your efforts. When you think you are tired of your marketing message, your prospects are just now realizing and paying attention. Marketing isn’t
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THE ZWEIG LETTER NOVEMBER 15, 2021, ISSUE 1417
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