TZL 1417 (web)

BUSINESS NEWS WARE MALCOMB ANNOUNCES COMPLETION OF PRINCETON LONGEVITY CENTER AT 1 WORLD TRADE CENTER Ware Malcomb , an award- winning international design firm, announced construction is complete on Princeton Longevity Center, a preventive medicine facility located at 1 World Trade Center, 71st Floor, Suite 71E, New York, NY 10007. Ware Malcomb provided the interior architecture and design services for the project. The 10,000 square foot facility is a new build- out that includes a 2,000 square foot imaging- diagnostic licensing suite, including advanced technology imaging rooms and a CT scan room. The space also includes a reception area, a lounge, individual patient rooms, exam rooms, offices, and a fitness room. The design is hospitality-focused and mirrors the aesthetic established at their Princeton, New Jersey location. “Princeton Longevity Center is extremely patient-centric in all of their decisions,” said Marlyn Zucosky, Regional Director, Interior Architecture & Design for Ware Malcomb. “We were pleased to work closely with them to design a facility to enhance their patients’ experience and wellness. The result is a highly-functional, relaxing and beautiful

space in one of the world’s highest-profile buildings.” At the entrance to the suite, a virtual receptionist assists guests with check-in. The inviting lounge offers spectacular views from the 71st floor of the 1 World Trade Center and incorporates wood-look luxury vinyl tile flooring, as well as a curved reception desk with backlit features. A custom hand-woven rug, a unique light fixture and a custom millwork coffee bar add a hospitality vibe to the spacious waiting area. Individual patient rooms provide guests with a private space while they spend the day at Princeton Longevity Center and include computers, showers and a relaxing lounge atmosphere. The exam rooms and doctor offices, which also provide views of the city, incorporate calming colors. The rich tones of the design color palette are a dramatic contrast to the natural light provided by floor- to-ceiling windows. The general contractor was Icon Interiors, Inc. The project achieved LEED Gold certification, a requirement of all 1 World Trade Center tenants. This is Ware Malcomb’s second project for Princeton Longevity Center; the first was their Princeton, NJ location, completed

four years ago. Princeton Longevity Center is a leader in the preventive medicine market, offering the most advanced technology services and serving C-suite clientele with comprehensive medical evaluations. Established in 1972, Ware Malcomb is a contemporary and expanding full service design firm providing professional architecture, planning, interior design, civil engineering, branding and building measurement services to corporate, commercial/residential developer and public/institutional clients throughout the world. With office locations throughout the United States, Canada and Mexico, the firm specializes in the design of commercial office, corporate, industrial, science and technology, healthcare, retail, auto, public/institutional facilities and renovation projects. Ware Malcomb is recognized as an Inc. 5000 fastest-growing private company and a Hot Firm by Zweig Group. The firm is also ranked among the top 15 architecture/engineering firms in Engineering News-Record’s Top 500 Design Firms and the top 25 interior design firms in Interior Design magazine’s Top 100 Giants.

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some speed and we hit the deadline on the head. Even the contractor could not believe we stepped in like that. As a result, the relationship with the client and the contractor strengthened. It’s about putting relationships ahead of dollars and playing the long game. “If you say you’re going to call at a certain time, call. If you say you’re going to complete something by a certain date, do it. Admit it if you drop the ball and also tell the client you need more from them if that’s the case. All these things help to build trust and relationships.” TZL: Is change management a topic regularly addressed by the leadership at your firm? If so, elaborate. JC: We have a leadership team of seven that meets every Monday for 90 minutes. Change management is always addressed. We have a scorecard and we get pluses and minuses for work done, or not done. We talk about things like recruiting, teammates, and clients. We have two types of tasks – to dos (short-term) and rocks (big initiatives, long-term). We grade ourselves and the meeting each time. It’s rewarding and helps to keep us all on track. We identify, discuss, and solve issues each week.

TZL: A firm’s longevity is valuable. What are you doing to encourage your staff to stick around? JC: Maintain the culture as the company grows. Give people reasons to stay. Share your vision constantly. Pay people well. Have fun on purpose. Celebrate victories and lessons learned. Give people the tools they need to get the job done. Show people you care through action, not just words.

THE ZWEIG LETTER NOVEMBER 15, 2021, ISSUE 1417

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