DATA ANAYLSIS
Analytics & Reporting Overview • K2J AI will provide analytics in a secure spreadsheet-based format that links gift redemption data with guest trip and play behavior . • All analysis will rely solely on abstracted guest-level data (hashed or surrogate IDs), ensuring no PII is shared or stored and maintaining full compliance with NNGE’s privacy and gaming regulations. • This approach allows NNGE to review, filter, and summarize insights directly in Excel without requiring any specialized software or cloud access. • The structure and output will be fully transparent, editable, and designed to integrate seamlessly with NNGE’s provided data extracts.
Deliverables 1. Master Analytics Workbook (Delivered Post-Award)
o Structured Excel workbook created once NNGE shares the abstracted trip-level data. o Built with pivot tables, trend views, and formulas for repeatable reporting.
o Designed to quantify ROI, redemption rates, and incremental value per property and gift. 2. Analysis Framework o Executive Summary: KPIs by property — redemptions, trip value uplift, ROI, reinvestment efficiency. o Gift Performance: Performance by gift type, including redemption rate and cost per incremental dollar earned. o Segment / Trend Analysis: Aggregated performance by tier and frequency, showing which segments drive the most value. 3. Data Dependency
o All analysis will depend on the actual abstracted data fields provided by NNGE . o Final formulas, visuals, and outputs will be built only after receipt of that data.
Made with FlippingBook. PDF to flipbook with ease