5 Essential Shifts: Moving Real Estate from the “Efficiency Trap” to Real Performance
Stacy Holden Vice President, Industry Principal at AppFolio Inc.
For too long, property management has been caught in an "Efficiency Trap," believing that simply digitizing tasks and working faster are the ultimate measures of success.
Yet, with teams still spending an average of 40% of their time on busy work and only 17% of property managers reporting “winning consistently,” efficiency alone is not solving the fundamental challenge. The future demands a new discipline, a shift from managing tasks to managing outcomes.
Here are the 5 essential shifts defining the next era of real estate:
1. Shift from Task Focus to Strategic Performance The future calls for elevating the property manager to a performance manager. This means moving beyond reactive task completion to a holistic approach – what we at AppFolio call Real Estate Performance Management (RPM). The goal of RPM is twofold: optimizing bottom line efficiency and systematically creating top-line growth.
It redefines winning by measuring human connection and impact, not just sweat equity. Embracing this new discipline begins with a unified platform where data is securely stored, accessed, and activated. We’re making this possible with the AppFolio Performance Platform to redefine what it means to win in property management.
2. Shift from Data Fragmentation to a Unified Truth Slow decisions and conflicting answers have been a big roadblock for property management companies. The solve? A single, unified source of truth that delivers all operational data. In the AppFolio Performance Platform, this takes the form of the System of Record, which arms property managers with personalized insights, recommended next steps, and growth opportunities.
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