With data centralization, 8 out of 10 property managers who have unified their data report improved performance. AppFolio is strengthening this foundation with increased configurability and deeper capabilities in areas like Student and Affordable Housing, ensuring the system matches the business, not the other way around. 3. Shift from Basic Automation to Agentic AI It's time for technology to genuinely amplify human strengths. While current automation tools are already streamlining millions of tasks, the true leap comes with agentic AI. These are not just automations; they are intelligent systems that can reason, make choices, and adapt when scenarios deviate. These agents can handle complex triage and nuance, taking the monotonous work off a team's plate and allowing them to focus on higher-value activities. You can read more about how agentic operations unlock performance in this article by my colleague Matthew Baird for Multifamily Executive. 4. Shift from Stressful Moments to Moments that Matter There’s a common pain point in our industry. 75% of residents struggle with the move-in process — that's 3 out of 4 people starting their relationship with you frustrated. The right technology can change that, turning high-friction, manual interactions into an opportunity to create lasting value and satisfaction. AppFolio’s reimagined Resident Onboarding experience turns once disparate processes like lease signing, payment, insurance, and utility setup into one simplified, guided flow. And through our new offering with partner Second Nature, we can enable property managers to offer residents highly desired, value-add services such as credit building, pest control, and discounted group-rate internet. This creates a win-win that elevates the resident experience while being a powerful differentiator for you. 5. Shift from Busy Work to Human Connection The ultimate goal of RPM is to free up time for the reason most people entered the industry: building community. When technology handles the complexity, teams can focus on connection. As one of our event attendees Alan Ross, CAM, CAPS put it, “Now our team does things that really matter – connecting with residents, walking properties, making sure the community feels cared for.”
The result is tangible performance: AppFolio customers fully adopting our Performance Platform are achieving real success, with renewal rates up 20% and NOI up nearly 3%.
The greatest barrier to success isn't the technology – it's the willingness to be a learner. The tools are here. The future is waiting. The time has come for the industry to embrace this new era of Real Estate Performance Management.
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