COMPANY NEWS
Graeme Hill & Robert Watson, Warehouse and Technical; Steven Allaway, Managing Director; Julianna Andrews, Marketing Manager; Noel Daly, Company Sales Director; Victoria Skillen & Jackie Henderson, Sales Administration.
MANAGING DIRECTOR STEVEN ALLAWAY GIVES IRELAND’S PLUMBING & HEATING MAGAZINE THE LOWDOWN ON ADAMSEZ’ FIRST SIX MONTHS UNDER AQUALLA UMBRELLA...
Awashwith success
T he year 2020, will be remembered as the year of global pandemic and lockdowns but for bathroom specialists, Aqualla, it represents a year of extraordinary opportunity and growth; both in product sales and company direction. A surging home market resulted in record sales while the takeover in July of iconic bathroom brand, Adamsez has provided Aqualla the chance to drive an historic name into fresh, new markets. The acquisition completed following six months of negotiations and research. Steven Allaway, Managing Director says, “It was a proud day for the entire team, with an acknowledgement of responsibility attached to steering such a historic brand for the foreseeable future.”
While there has been an amalgamation within the structure of the company, both brands will continue to be separate. As Steven explains, “With 140 years of heritage in Adamsez, and Aqualla being relatively newly established as a young, fresh, dynamic brand with great success; keeping the brands separate is important for us.” The amalgamation process has been swift with an extremely successful brand relaunch. “We have invested substantially in Adamsez. Internally, we have new offices, warehousing solutions and systems. A new brochure, website and a host of new products are part of the brand relaunch, to which the response from the market - even at this early stage - has been fantastic. People
who have been in Adamsez 25+ years would say more has happened in the last six months, than the last 10 years.” Among the long-serving Adamsez staff are Sue Downs (25 years) who moves across to join the accounts team at Aqualla; Graham Hill (25 years) whose attention to detail ensures the highest standard of production quality and Jackie Henderson (15 years), Sales Administrator and In-house Bath Colour Specialist at Adamsez. During the same period, Aqualla reported record sales months. “This has been fuelled from exhibiting at KBB, one of Europe’s largest bathroom exhibitions held in Birmingham every two years, our highly experienced five-strong GB sales team along with our home market being
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