COMPANY NEWS
Graeme Hill installing a whirlpool system to an Adamsez bath
Pictured L-R: Noel Daly, Company Sales Director and Steven Allaway, Managing Director.
Padraig Carter, ROI Sales Manager
Jackie Henderson, Sales Administrator
Victoria Skillen, Sales Administrator
Stuart Latimer, N.I Sales Manager.
Sue Downs, Accounts
Trevor Reith, Research and Development Manager
the market to rediscover, combined with all the exciting new ranges supported by a full suite of new marketing material.” And so, both Aqualla and Adamsez finish a year unlike any other on a high note, stronger together. Now that’s a refreshingly positive legacy to take from 2020. “People who have been in Adamsez 25+ years would say more has happened in the last six months, than the last 10 years.”
busier than anytime during my last 20 years in the bathroom industry.”
white waste and overflow as standard – this is an aesthetic improvement, particularly with the rise in new finishes of fittings. Most of the new range can be colour-matched to suit any consumer requirements, not just RAL but any colour, allowing for personalisation and something truly unique. THE ROAD AHEAD “The team of people we have across our business has grown exponentially in 2020, allowing us to continue offering the service we’ve built our brand on,” says Steven. “Although 2020 has been a tough year with extreme swings in trading, we’re planning ahead for 2021 by bolstering our stock and systems for continued growth.” The New Year will see further developments for Aqualla and Adamsez, adds Steven, “We have ambitious plans for both brands. In the short term we want to re-establish the Adamsez brand in both Northern and Southern Ireland. There are some great products in the existing range that we would encourage
NEW BATH RANGE Adamsez are a brand category
specialist, who are very strong at the top end of the market with unique designs made from their own moulds offering ranges of stone and acrylic freestanding baths. They also offer a large collection of contemporary, inset and whirlpool baths that are manufactured in-house. Steven explains the plan for the Adamsez brand. “The rise in demand of midmarket contemporary freestanding baths left Adamsez with a gap in their product offering. We have filled that gap by adding 10 new designs, offering different shapes and sizes covering everything anyone could want from luxury bathing.” Included in this new range are a few unique USP’s: colour-matching wastes and overflows (with Kyloe by Aqualla brassware); a trap which makes the fitting process straightforward and a
T: +44 (0) 28 9081 7631 E: info@adamsez.com www.adamsez.com
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