417 Ravenaux Dr. Southlake, TX 76092 561-379-7750 DiversifyRx.com
1 Master the Market With Workers’ Compensation Specialization 2 Tailor Your Pharmacy to Workers’ Comp Patients INSIDE THIS ISSUE
3 How Your Pharmacy Can Win Over Prescribers 4 Connect With Employers: New Approach to Workers’ Comp 5 Reshaping Sales Conversations 7 Setting and Reaching Your Non-PBM KPIs
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Prescribers’ Pain Points If you’re uncertain about the specific pain points prescribers face with their current pharmacies, the simplest yet most effective strategy is to simply ask. If you engage in direct conversations with prescribers about their frustrations with existing pharmacy services, you can unveil specific insights like the annoyance of being put on hold. Then, you can create a solution, such as establishing a private line for prescribers, ensuring they know their calls are prioritized, and directly addressing a common pain point. Effectively marketing your independent pharmacy to prescribers of workers’ compensation patients lies in understanding and solving their specific problems. It’s about demonstrating not only your proficiency in managing workers’ comp prescriptions but also your commitment to enhancing the overall experience for both prescribers and their patients. To win them over, you need to proactively seek feedback, address concerns with tailored solutions, and continuously communicate your value proposition. Then, you can build lasting relationships with prescribers and establish your pharmacy as a trusted partner in the workers’ compensation process. The result? A steady stream of non- PBM revenue that your pharmacy can count on.
compensation process and ensure minimal disruption to their staff’s workflow. By doing so, you can position your pharmacy as a reliable, go-to option for workers’ comp prescriptions. How to Support Their Patients One way to do this is by showing how you elevate the patient experience, specifically for workers’ compensation. Prescribers are likely concerned about their patients’ experience with a pharmacy that may not be used to workers’ compensation procedures. Enhancing the patient experience can be a pivotal selling point. Three patient-oriented strategies include:
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Offer mailing services such as free delivery
• Provide convenient packaging suited for injured patients
• Always provide in-depth consultations with patients, discussing side effects, prescription instructions, etc.
While these might be commonplace for your pharmacy, prescribers likely don’t know that! Communicate the steps you take to make the prescription process as smooth and beneficial for patients as possible. As a result, you directly address prescribers’ worries about their patients’ satisfaction and well-being.
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