BECOME THE GO-TO PHARMACY FOR WORKERS’ COMP PRESCRIBERS How to Elevate Patient Care and Win Prescriber Trust
Just as workers’ compensation patients have their own unique pain points to target, so do their prescribers. These professionals have a completely different set of concerns compared to patients, and understanding these nuances is key to establishing your pharmacy as their preferred destination for workers’ compensation prescriptions. Prescribers: A Complete Shift in Messaging For prescribers, the apprehension isn’t about navigating new prescriptions
without causing unnecessary back-and-forth delays. Countless prescribers are under the impression that most pharmacies are not proficient in handling workers’ compensation patients. Because of this assumption, they may hesitate to direct prescriptions your way.
The solution? Market your independent pharmacy as the expert resource in workers’ compensation prescriptions. Your messaging needs to be twofold: Brand yourself as a skilled workers’ compensation pharmacy and simultaneously alleviate any uncertainties they might have about your capabilities. You’ll need to demonstrate a profound understanding of the workers’
or unfamiliar pharmacy processes — that’s their domain. Instead, their concerns orbit around whether the pharmacy they call can seamlessly process workers’ compensation prescriptions
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