Build Bridges and Become a Community Staple A GUIDE TO ENGAGING EMPLOYERS AND BOOSTING WORKERS’ COMP PATIENTS
When diving into the workers’ compensation niche, you’ll need to recognize and engage with a crucial yet often overlooked audience: employers. While employers may not directly refer patients to pharmacies, integrating them into your pharmacy’s network can still lead to new patients coming your way, both now and in the long run. You can proactively provide employers with valuable resources and information to keep your pharmacy top of mind should their employees ever require workers’ compensation assistance. Connect With Employers One way to easily catch employers’ attention is by offering posters on workers’ safety for display in break rooms. Visual reminders about safety and health resources serve as daily prompts for employees and position your pharmacy as a helpful and informative partner. This strategy ensures that, in the unfortunate event of an accident, your pharmacy’s contact details are readily accessible, facilitating a smoother transition for employees seeking workers’ compensation aid. Additionally, cultivating relationships with employers goes beyond passive materials. Most employers are obligated to provide workers’ compensation information to employees post-injury. Partnering with businesses to include your pharmacy’s brochure in their information packets can significantly enhance your visibility. These brochures can detail your pharmacy’s services, expertise in workers’ compensation cases, and commitment to supporting injured employees through their recovery journey.
staff. Participating in or leading these sessions introduces your pharmacy to potential patients and establishes your role as an advocate for workplace safety. Don’t be shy! Get to know their team by sharing insights on preventing workplace injuries and the steps to take if an injury occurs. All your efforts will reinforce your pharmacy’s status as the go-to workers’ compensation pharmacy and bring you more patients over time. You’re planting a seed for future results. Make Your Pharmacy Omnipresent! Remember, the goal is to ensure that your pharmacy’s information is omnipresent — visible to every employee, every day. Consistency is vital, as today’s uninjured employee could be tomorrow’s workers’ compensation patient, seeking guidance and support. Initiating contact with employers can be daunting, but the effort is worthwhile. The first successful engagement can set the wheels in motion, making subsequent connections smoother and more fruitful. Like a freight train gaining momentum, each positive experience with an employer enhances your pharmacy’s reputation and reach within the workers’ compensation realm. Lastly, while focusing on employers, don’t overlook the potential of connecting with another critical audience: Lawyers handling workers’ compensation cases. Establishing partnerships with local attorneys specializing in workers’ comp can further expand your network. Providing them with brochures and information cards to distribute to their clients introduces your pharmacy to a broader audience, particularly in cases of severe injuries requiring long‑term management.
Beyond printed materials, engaging directly with employers and employees through workplace safety training presents a golden opportunity. Many companies are mandated
Marketing to employers as part of your pharmacy’s workers’ compensation strategy offers a multifaceted opportunity to build relationships, enhance visibility,
to conduct safety training for their
and ultimately support more patients. All it takes is a bit of time and effort to become your community’s workers’
compensation expert and their first stop for their prescriptions.
561-379-7750 4
Made with FlippingBook Ebook Creator