CWU UA FY19 Impact Report

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Engage Constituents

Engage and connect with constituents through various engagement opportunities. • Regional programs including pillar events like CWU Night with the Seattle Mariners, Sounders FC, Rainiers • Increasing number of alumni association members • On campus events and programs, such as alumni hospitality at football and basketball home games, Distinguished Alumni Awards, Alumni After Hours during Homecoming weekend

GOAL #3

Expanding Reach

GOAL #4

Establish the base of new and retained financial support by securing funding for now, and the future, while growing and maintaining the unrestricted annual fund, Students First Fund, supporting funding sustainability. • Digital media opportunities for giving • Communication and marketing via a multi-channel approach, reaching people where they want to be reached (per our recent survey results) • Improved giving experience for all donors, via all channels

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