SOCIAL TRANSFORMATION
that lecturers can export the triple impact mentality directly to the real world, they can also maintain important contact with the managerial reality and the challenges of managerial work, as well as grow within the management profession and gain experience that will later resurface both in their research and their training of others. Consultancies nurture companies thanks to the teaching staff’s expertise and positive impact and this vision of humanisation.
The academic professor who brings new ways of thinking into their work as a practitioner, and who operates a cycle of reinforcement that allows them to connect classroom students with a practical humanist philosophy focusing on the dignity of the individual, will greatly add to the ‘what’ and ‘how’ of the curriculum. An inspiration to others The graduate brings the business school’s teachings to life and is an active agent of transformation, applying what they have learned with regards to ethical criteria and good judgement, as well as equity, social development and positive impact practices. The graduate’s entrepreneurial efforts make an important contribution – from the generation of employment to the construction of companies and the country itself. The graduate is therefore a basis for the provision of fair employment and a force for good, inspiring others after graduating to be aware of the need to consider positive impacts when making a decision, as well as conscious capitalism.
The managerial landscape Business schools act as incubators for managers and
entrepreneurs to develop a sense of purpose. They are the oxygen of the managerial landscape and key agents for change, thanks to their role as the lungs of society. Business schools must therefore inspire and teach in such a manner as to develop students who wish to undertake managerial work in the present with a consideration of its impact in the future. That is why theoretical/practical content is just one aspect of the learning process. The other is the teaching of the triple impact mentality, whereby students seek to anticipate the consequences of their decisions, taking into account ethical criteria, good judgement and humility in order to promote individual, business and social development. This mentality places the human being at the heart of companies and seeks to exercise responsible management practice, thereby inspiring others. This vision of humanising business should hold firm in times of prosperity, as well as in times of crisis. It’s fair to say that everything begins with the business school: from the people who run it and the team that comprises it, to how the triple impact philosophy manifests in every aspect of its activities – strategic guidelines, research, teaching, consulting and the school’s alumni. This is, of course, a process of continuous improvement and one that calls upon business schools, academics and managers to act as human beings, inspiring others and serving as agents of social change in order deliver the oxygen that transforms people, companies and society.
Graduates must have the opportunity to return to the business school via short courses and other programmes, as well as alumni gatherings, in order to continue their lifelong learning and promote the triple impact mentality, reinforcing these ideas among students. This ensures that graduates continue to reproduce this philosophy and inspire other professionals, through both their interactions and decision-making.
BIOGRAPHIES Ernesto Barrera Duque, PhD, is the academic director and marketing professor at Inalde Business School, La Sabana university, in Colombia; Cindy Paola Pinzón Rios, MBA, is a marketing researcher and the school’s academic quality co-ordinator
Ambition | MARCH 2023 | 17
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