A CONVERSATION PIECE
ChatGPT is a chatbot developed by OpenAI that launched last November. It is part of the GPT-3 family of large language models and has been fine-tuned using both supervised and reinforcement learning techniques. Alain Goudey explains how such technology is likely to become as revolutionary as the very first search engines
ChatGPT could become a critical resource in enhancing remote learning. The AI can be used to create interactive tutorials and self-assessment exercises for students, so that they come to classes with more practice in manipulating ideas and concepts. More broadly, it has the potential to be implemented in course content generation, pulling together review articles, summaries, quizzes and tests. This would offer teachers additional resources to deepen those concepts discussed in class and provide students with opportunities for reflection, thereby developing their critical thinking skills. Other functions of the AI allow it to create an interactive dialogue with students and automatically correct spelling and grammar mistakes. This has the potential to improve written and oral comprehension skills, which are especially useful for people who are learning a new language. In business education, these features could also help to refine students’ communication skills, something that is crucial for entrepreneurs, investors, managers and other corporate leaders. These are a taste of the boons that could come from higher education institutions embracing this kind of technology. But, as with any disruptive innovation, the blessings come hand-in-hand with concerns. Though usership
This will be the year of generative, artificial intelligence (AI) technologies. These AIs are capable of learning large amounts of data to automatically generate content, including images, articles, music and even physical objects. They are already revolutionising many fields, such as the international education sector. ChatGPT is one of the most advanced generative AIs, able to sift through a vast store of textual information published online to produce written content on a wide range of topics, including arts, sciences, management, literature and current events. Launched last November, ChatGPT accrued more than a million users in five days, a record speed for the adoption of a new digital tool. Like similar generative AI technologies, ChatGPT does not actually ‘understand’ the data it draws on in the way that a human would. Rather, it identifies recurring patterns of sentences to build a statistically relevant and coherent answer to whatever question or task it is assigned. Nevertheless, ChatGPT’s capabilities have opened up huge possibilities in text writing, idea exploration, code prototyping, thought structuring and more, making it a source of both anticipation and alarm in the education sector.
Alain Goudey is associate dean for digital and a professor of marketing at Neoma Business School in Mont-Saint- Aignan, Normandy, Northwest France
36 | Ambition | MARCH 2023
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