3 SELLING STRATEGIES TO AVOID OR YOUR POTENTIAL CLIENTS WILL AVOID YOUR BUSINESS
Have you ever walked into a business, talked to a salesperson, and left annoyed or angry? You may have even claimed that you would never return to the business again. It’s a situation that happens fairly often and proves certain sales strategies just don’t work. It’s important for business owners and salespeople to be aware of these strategies so they can avoid using them and upsetting their customers. You want your customers to enjoy working with your business so they return or refer people to you. If you’re using the wrong strategy, you’ll miss out on referrals and repeat customers. Here are a few selling strategies to avoid in your business. Failing to Focus on the Customer’s Main Problem When a customer steps into your business to purchase a product or service, there’s a good chance they’re trying to find a solution to a particular problem. Many salespeople make the mistake of explaining the bells and whistles of their product or service instead of listening to the customer’s main concerns. When you can provide a solution to the customer’s problem, you will be much closer to making a sale. Overpromising and Underdelivering Plenty of salespeople like to promise the world to their customers but there’s a limit to what they can actually offer. When salespeople
overpromise, they are essentially lying, and it will come back to bite them. Customers don’t like being lied to and will be quick to share their experiences with others. A great way to avoid this is by offering a free trial so your customers can experience the product for themselves with no strings attached. They’ll know exactly what they’re buying, and you’ll be there to answer their questions and explain all the features and benefits without having to overpromise. Arguing With Customers Sometimes customers will respond to your product or service with unrealistic or unreasonable objections. Stay silent or ask questions to further understand where they’re coming from because if you start arguing with a customer, you will lose the sale. There’s no foolproof way to sell to everyone, but by avoiding the above selling strategies, you will have a better chance of closing more sales.
TURKEY LEFTOVER SOUP
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GG Gretchen’s Kitchen (My Mom’s Secret Recipes)
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INGREDIENTS
• 1 turkey carcass • 8–10 cups cold water (enough to cover) • 2 carrots, peeled and sliced • 1 medium onion, chopped
• 2 stalks of celery, sliced • Salt and pepper to taste • 1 cup uncooked noodles (medium width)
DIRECTIONS
Corner Post MINISTRY
1. Place turkey carcass into a stock pot. Add water, carrots, onion, and celery, and bring to a boil over medium-high heat. Cover, reduce heat to medium-low, and let the concoction simmer for 1–1 1/2 hours. Taste the broth and adjust seasonings if necessary. 2. Place a colander or large strainer over another large saucepan. Strain the broth and discard the turkey bones and skin, but hang on to the vegetables as best you can.
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“The son of man came not to be served but to serve others and to give his life as a ransom for many.” –Matthew 20:28
3. Return the veggies to the broth, along with any bits of meat and gravy that remain. Add the uncooked noodles, bring to a boil over medium- high heat, and cook just until noodles are tender.
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