Pointmark

Content Management System (CMS)

Every site comes complete with our specially constructed CMS. We’ve built this systemwith Estate and Lettings agents in mind knowing that there is a wide range of technical abilities from company to company, as well as different appetites for making changes to the site as some companies prefer us to do that for them. Our CMS allows any client to make changes to any piece of content they want and we can lock that down or open it up from as small as a paragraph on a page to every page throughout the site. Crucially the title, description and other Meta Data is also made available so that SEO companies can make tweaks to boost rankings. You can upload images, position them attractively in the text and add Alt Tags for SEO purposes. The biggest advantage and most used feature of the CMS is the ability to add News articles which then appear on the site in date order as a growing archive. Pages that are essentially brochure-ware pages and don’t contain any database driven functions are known as Static Pages. If you are not using a Content Writing Service we will need you to supply the content for these pages which we will style to match the site and ensure they add to the customer experience. All content, or just selected content, can be added to the CMS to allow you or your SEO partner to modify it going forward. You can do all this without recourse to us and at no additional cost. Static Pages

8

© Not for Distribution

Made with FlippingBook - Online catalogs