From the President’s Desk
As President, I’ve received many comments and pieces of advice from members. I put them in three buckets that start out something like this:
• “I just love this Club…” • “This Club is great, BUT you really need to…” • “My membership number is 99999 and I’m not happy at all with…” Of course, all comments are welcome but when they come in one at a time, it’s hard to figure out whether they’re one-off opinions or a reflection of the majority. To clarify priorities,
• When asked the importance of specific items in choosing to keep one’s membership, only 3% of members chose “Commitment to athletics.” However, most would agree that athletics is the DNA of our Club. Are the significant resources devoted to athletics justified? If so, how much is too much? • 19% of members who took the survey weren’t satisfied with Ama magazine. Do we modify Ama with hopes of better
satisfying the minority, or do we find this level of satisfaction for a print publication acceptable?
the Board conducts a member survey every two years (note: the 2021 survey was postponed to 2022 due to COVID). Detailed results will be shared soon but overall, the responses indicate a high level of member satisfaction and an improvement over 2019. On a 10-point scale with 10 being Very Satisfied: • Overall OCC satisfaction increased from a mean score of 7.9 in 2019 to 8.1, with the highest score of 8.5 from members 75 years and over • Of the 40+ questions pertaining to satisfaction with various aspects of OCC, scores increased by 1 to 8 percentage points in all areas except two that declined by 1 point • Satisfaction with Value for Price Paid increased from a mean score of 6.6 to 7.3 By no means do these results suggest that improvements aren’t needed. But interpreting the results and selecting areas to focus on can be challenging given the various segments our membership represents, each with its own perspective. For example: • The newly expanded fitness center was given one of the lowest usage scores (7 out of 100), but those who use it are highly satisfied. Does that mean we should focus resources elsewhere since it targets a relatively small segment of our membership, or work to maintain the high level of satisfaction that already exists?
We love feedback! Please send us and email at: Ama@outriggercanoeclub.com!
I am constantly reminded that these minority groups make up the diverse lifeblood of our Club and yes, we need to take all into account as we prioritize our resources. However, resources are not endless, choices must be made, and inevitably not every member will be pleased with every decision. But rest assured that when the Board and Committees meet to discuss priorities in our Fall Strategic Planning and budgeting sessions, decisions will continue to be guided by our Club’s Mission and Core Values. And finally, once planning and budgeting decisions are made, we will communicate them to the membership, ensuring we all have a better understanding of the priorities and tradeoffs agreed upon for next year.
Laurie Foster President
4 AMA | NOVEMBER / DECEMBER 2022
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