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INSIDE THIS ISSUE A Journey Through Justice page 1 New Legal Lanes page 2 Ryan Reynolds’ Secret to Viral Marketing page 2 Is Your Franchise’s Future Foolproof? page 3 One-Pot Chicken Noodle Soup page 3
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Everyone was talking about the poorly made commercial all over the internet, with headlines pointing out the ridiculousness, one after the other. To ride the wave of frenzy this ad caused, Reynolds and his agency pushed out a sequel to the saga. Starring the same Peloton ad actress, Monica Ruiz, Reynolds’ commercial features the woman drinking martinis with her friends, obviously upset over her marriage. Of course, the martinis are made with Aviation Gin! Maximum Effort was able to conceptualize the ad’s plot, hire Ruiz, produce the video, and release it to the world in only 72 hours. As a result, the topic was still hot, and the gin commercial went viral. The “Deadpool” actor’s new ad garnered over 10 million views on X (formerly Twitter) and more than 6 million views on Aviation’s YouTube channel. It’s clear that the advertisement’s success directly led to his $610 million deal selling Aviation to Diageo. But Reynolds wasn’t done just yet. He teamed up with fellow actor Rob McElhenney to purchase a fifth-tier Welsh soccer team, Wrexham AFC, for $2.5 million. The sports team seemed a complete waste of time and money, but the two knew they could revive the forgotten team. Surprisingly, they did! Reynolds used his studio to create a docuseries highlighting the team’s history and the inspiring process of resurrecting the team. As a result, the team gained a massive following, countless sponsorship deals, and increased ticket sales.
The Essentials of Fastvertising Clearly, the key to succeeding at fastvertising is releasing content as quickly as possible. You need to be able to plan, produce, and release an on-topic commercial in less than three days. Any longer, and the trend loses its virality, and your ad loses its relevancy. But before you move at lightning speed, you need to actually be in the know. Follow trending hashtags, videos, news headlines, and whatever other new sensation hits the cultural scene. Once you spot something that everyone is talking about, it’s time to get started. It seems like we can all learn a few things from Ryan Reynolds!
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