The senior leaders of an organisation are concerned with the overall results from the business in the last six months. They gathered and revise the following data:
• Occupancy was forecasted to be at 90% however the average occupancy for the last six months has been 65%. • The ADR was forecasted to be at USD 300 however they had to drop it to USD 280 due to low occupancy. • The market mix report shows that leisure guests participation has decreased in 35% and this is the segment that usually provides the most profit. • The payroll cost continues to be the same as if the hotel had 90% occupancy. • The hotel has lost 15% of market penetration being displaced by other strong players in the city.
Based on this scenario, collaborate and propose 3 specific actions to shift the results of this business.
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