THE CHANGEMAKERS DRIVING INTERNAL VALUE
Brand is who we are. It’s the trust we’ve earned,
KEY INSIGHTS What brand rebels know that others don’t
the market position we
hold, the reason customers pay more for us.
A great brand doesn’t just help you sell. It helps you:
RECRUIT
RETAIN
LEAD
It helps you survive downturns and justify premiums. It becomes your reputation, your reason, your rallying cry.
12 Brandpie Energy - Issue 3
Made with FlippingBook Ebook Creator