RISING STARS
The new faces of energy innovation. Agents
of change
A s energy systems shift, so do the people driving them. A new generation of leaders are bringing human insight to an industry long defined by technology and infrastructure. The Rising Stars of the CHARGE Energy Branding Awards are reimagining what this transition can look like: simplifying the complex, championing people-first technology solutions and leading with relentless optimism, showing that the future can be both visionary and grounded in present-day relevance. PUT PEOPLE BEFORE PLATFORMS The energy sector is a complex machine powered by acronyms, engineering systems, and regulation. But if the future of energy is to be sustainable, it must also be understood. Natalie Goldfarb, Senior Director of Brand Strategy & Digital Communications at the Smart Electric Power Alliance (SEPA), believes the answer lies in a blend of human- centered storytelling and clear, accessible communication that makes complex topics seem relatable and actionable. “You can have the best technology in the world, but if your stakeholders don’t understand or trust it, it won’t scale,” she explains. "You can't scale what you can't explain." This philosophy shapes Natalie’s approach to brand and communications: combining human-centred storytelling—
Brand is the unifying face of a company with thousands of moving parts. It creates clarity. And clarity creates confidence. Mya Wilkes, Senior Content Marketing Manager, Schneider Electric
Poppy Trayner Senior Consultant, Brandpie
RISING STAR IN ENERGY BRANDING AWARD Brandpie proudly sponsors the Rising Star award at CHARGE Energy Branding, celebrating under-35s reshaping the future of energy branding.
20 Brandpie Energy - Issue 3
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