3 Build space for bold thinking.
4 Use brand as a strategic lever.
"It’s not just about technology doing something smarter; it’s about helping people understand why it matters. From the plan selection to finalizing the enrolment, brand is what carries the logic in a way people can follow and feel good about," she explains. Mya agrees: "At Schneider Electric, brand is the unifying face of a company with thousands of moving parts. It creates clarity. And clarity creates confidence, not just for customers, but for internal teams trying to align around a shared purpose." These leaders aren’t just visionaries. They’re navigating the energy transition from the front lines, tackling today’s pressures while holding a clear vision of what tomorrow demands. With fresh thinking and fearless experimentation, they’re not waiting for permission to change the system. They’re already doing it.
an afterthought. But to the Rising Stars, it is a strategic lever. Brand, for Natalie, is more than a logo or a tagline; it’s the community people feel a part of. "When your audience understands and trusts your mission, you’ll see advocates, champions, and change-makers come on board," she says. "People have an innate desire to contribute to something larger than themselves—make your brand the community they can rally behind." Daniel sees brand as a trust contract. "When customers trust you with their thermostat or their EV, it’s because they believe you’ll treat them fairly and deliver value. That trust—that brand—is what allows the energy transition to become real in their homes." Isadora focuses on using AI to personalize the energy experience and she sees brand as the mechanism that helps people trust these new tools.
People aren’t used to thinking about energy this way. We’re in the middle of a mindset shift, and it’s going to take time. Isadora Matos, Marketing and Analytics Specialist, EIQdigital
Issue 3 - Brandpie Energy 23
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