diverse, practical energy solutions, and it needs them now. Through innovation like the ammonia cracker, the company is not only contributing to the hydrogen economy, but actively creating the vital link that makes it possible. The message was clear: this is the launch of a new chapter that brings the hydrogen economy into reach. To support the launch, a brand film unveiled the technology Höegh Evi is helping make real. Creatively, the film moves from dark, industrial imagery— evocative of traditional energy systems— into a clean, bright world powered by renewable energy sources. Renders of the technology showcase both the scale of the innovation and the breadth of the brand, striking a balance between technical detail and human impact. While the brand identity itself leans on legacy—deep blues, maritime symbolism, and continuity—the film deliberately breaks from that tone. The visuals are light-filled, expansive, and optimistic. It’s a creative tension, mirroring the wider theme of the energy transition itself: honoring the past while moving decisively toward the future. This launch was the final piece of the puzzle in bringing Höegh Evi’s brand promise to life. TURNING BRAND INTO BUSINESS IMPACT The ammonia cracker is a reputational milestone just as much as it is an engineering achievement. A moment where Höegh Evi is not just talking about change but delivering it. And by making hydrogen scalable via its adaptable floating infrastructure, the business is proving it can drive both energy security and the transition in parallel—that they are the vital link. This is exactly what the brand was built to support: a bold positioning that the business could grow into. This is what it looks like when a brand delivers on its promise. When innovation follows intention. And when transition becomes tangible.
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is now in motion and the ammonia cracker is its clearest expression yet, representing a significant leap forward in sustainable energy solutions. When the brand strategy was first defined, it didn’t only represent the business at the time, but also, where it was going. “The vital link to secure transition” was aspirational but deliberately so. It was a stake in the ground for where Höegh Evi intended to lead. This new technology is the result of that ambition: a pivotal moment that connects promise with proof. MAKING THE INVISIBLE VISIBLE Höegh Evi officially launched the technology at Energy House Day 2025 in Norway, during which Höegh Evi’s CEO, Erik Nyheim, took to the stage to present the vision behind the technology. He traced the company’s legacy of innovation—from pioneering floating LNG infrastructure when it was deemed impossible, to now accelerating the hydrogen economy in Europe. In a time when momentum in the transition is everything, the world needs
Issue 3 - Brandpie Energy 25
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