EDITOR’S LETTER
Welcome to Brandpie Energy
The future is forged in tension. Let's lead it.
T he energy industry is standing on a knife-edge of opportunity. At no point in recent memory has the pressure to deliver been so intense—or the potential for reinvention so profound. On one side of the scale: the need for secure, affordable, and reliable energy today. On the other: the urgency of building a cleaner, more sustainable system for tomorrow. These aren’t sequential goals. They are simultaneous imperatives. And navigating between them has become the defining leadership challenge of our time. That’s why the theme of this issue, Tension in the Transition, feels particularly timely. In these pages, you’ll hear from industry leaders who aren’t simply managing that tension but actively using it as a catalyst for change. You’ll see how brand rebels are driving internal alignment by redefining what brand means inside their businesses. How CMOs are stepping up as stewards of culture, linking employee experience to
growth. How rising stars are reshaping customer engagement with clarity and creativity. And how energy organizations, from legacy players to bold new entrants, are making the intangible real, turning vision into action. What unites these stories is a belief that the role of leadership is not to eliminate tension, but to balance it—with purpose, transparency, and trust. This is not a time for half-measures. The choices we make today—about how we lead, communicate, and transform— will shape the role energy plays in society for decades to come. So, as you turn the page on this latest issue, we invite you to explore the ideas, voices, and innovations that are helping the sector create opportunity.
Will Bosanko CEO, UK and Europe, will.bosanko@brandpie.com
4 Brandpie Energy - Issue 3
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