LONDON — RBC Place London Saturday, March 21st, 2026
KITCHENER — Bingemans Saturday, March 14th, 2026 Kitchener’s stop at the Bingemans Convention Centre feels like a gathering of friends. With a loyal local beer culture and a strong roster of craft breweries pouring everything from crisp lagers to experimental sours, it’s a festival where discussion about flavor profiles and brewery stories flows as freely as the beer itself. Kitchener’s version also leans heavily into representation from Ontario brewers — giving many smaller operations a chance to showcase their best pours alongside long-time favorites. GUELPH — Sleeman Centre Saturday, April 25th, 2026 At the Sleeman Centre, Guelph’s festival emphasizes both the traditional and the playful sides of beer culture. From established breweries like Wellington Brewery and Lake of Bays to quirky attractions like arcade consoles and a beer pong arena, it’s a stop that appeals to both seasoned beer lovers and festival newcomers. Guelph has become known for its experiential touches — festivalgoers don’t just sample; they participate, whether that’s through games, contests, or challenging a friend to a classic arcade showdown between sips of IPA. For more information on I ❤ BEER Festival | Guelph, visit: https://www.iheartbeer.ca/guelph
The RBC Place in London holds the next stop, which has become one of the most talked-about dates on the tour. With over a dozen breweries, cideries, and distilleries represented, London’s festival lives up to its reputation as a “party with beer.” London’s festival adds a local twist with a mix of traditional beers and innovative creations, as well as a strong cider and spirits presence for those who prefer something beyond the malt. Designated driver tickets and thoughtful amenities — like coat check and accessible seating — make the experience comfortable and welcoming. For more information on I ❤ BEER Festival | London, visit: https://www.iheartbeer.ca/london BARRIE — East Bayfield Community Centre Saturday, April 18th, 2026 Heading north, Barrie brings a fresh, open- air energy to the tour. Although smaller than Toronto or Ottawa, the Barrie stop is packed with local pride; residents and visitors alike show up ready to make the most of the event. Here, craft brewers often pour limited releases and seasonal beers not available elsewhere — a clever nod to spring’s arrival and the promise of fresh ingredients. For more information on I ❤ BEER Festival | Barrie, visit: https://www.iheartbeer.ca/barrie
24 SPOTLIGHT ON BUSINESS MAGAZINE • VOL 26 ISSUE 2
INDUSTRY • SPOTLIGHT ON BUSINESS MAGAZINE 25
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