Apple Blossom f e s t i v a l Annapolis Valley
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“I’ve always looked for places that felt different,” he explains. “Not just somewhere to sleep, but somewhere that added to the experience of being there.” Those experiences shaped his perspective on what a stay could be - and what it often lacked. While the rise of glamping had introduced new forms of accommodation, Chet noticed a growing sameness within the category. Domes, in particular, had become widespread. “There’s nothing wrong with them,” he says. “But I wanted something that people couldn’t compare to anything else.” That mindset became the foundation for Sunken Escapes. From the beginning, the goal was clear: every structure on the property would offer a distinct and memorable experience - something guests couldn’t easily find elsewhere. Finding those structures wasn’t simple. It required extensive research, travel, and exploration of suppliers and designs from around the world. The result is a collection of accommodations that range from tunnel-like, transparent retreats to compact cabins nestled among the trees - each one intentionally different, yet unified by a shared philosophy. Construction officially began after nearly two years of planning, permitting, and approvals. Like many in the tourism and hospitality sector, Chet quickly encountered the realities of building something new within a complex regulatory landscape. “The red tape is real,” he says. “There are a lot of moving parts, and they all take time.” From zoning requirements to individual permits for each unit, the process demanded patience - and often, adaptation. Regulations evolved during the approval period, requiring changes to plans and materials that had already been purchased. “It’s not anyone’s fault,” he adds. “These systems exist for a reason. But it does add pressure - especially when you’re trying to move forward, and everything depends on approvals.” Despite the challenges, progress
continued - thanks in large part to the people around him. “This wasn’t something I built alone,” Chet emphasizes. “The community built it.” Local tradespeople played a central role in bringing the project to life. Carpenters, electricians, and plumbers - many of whom lived nearby - contributed their skills, creating something that reflects not just one person’s vision, but a collective effort. “That’s one of the most rewarding parts,” he says. “Being able to say that this came from the community.” By September 2024, Sunken Escapes welcomed its first guests.
accommodations featuring structures brought in from away and finished with locally crafted custom interiors - ensuring no two stays are alike. Some units feature full kitchens, private bathrooms, and multiple bedrooms - ideal for families or longer stays. Others are more minimalist, with shared facilities that allow for a lower price point without sacrificing the overall atmosphere. - each Accessibility has also been considered, with at least one unit specifically designed to accommodate wheelchair users. But beyond the physical structures, what truly defines Sunken Escapes is the environment it creates. From the moment guests arrive, the experience begins.
parades
Check out appleblossom.com for the latest updates, list of events and all things Apple Blossom Festival!
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The red tape is real… There are a lot of moving parts, and they all take time. ”
92 Years: “The Fabric of the Valley”
The Apple Blossom Festival is a beloved annual celebration held in Nova Scotia’s Annapolis Valley, marking the arrival of spring and the region’s famous apple blossoms. Featuring parades, live music, community events, and family-friendly activities, the festival brings together residents and visitors to celebrate local culture, agriculture, and community spirit.
May 27 to June 1 2026 AppleBlossom.com
64 SPOTLIGHT ON BUSINESS MAGAZINE • VOL 26 ISSUE 2
BUSINESS • SPOTLIGHT ON BUSINESS MAGAZINE 65
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