SMG_SoBM_Vol 26_Issue_2

THE UNSEEN COST OF HYPERBOLE In tribal environments, exaggeration reads as courage, while precision reads as hedging. by Ben Brooks

98 SPOTLIGHT ON BUSINESS MAGAZINE • VOL 26 ISSUE 2

SPOTLIGHT ON BUSINESS MAGAZINE 99 SPOTLIGHT ON BUSINESS MAGAZINE 99

Photo by Getty Images - Goodboy Picture Company

Made with FlippingBook interactive PDF creator