If you’re the type of business owner in the construction world who avoids attending the trade shows, the exhibitions, and the multivendor events, you’re not just eluding the inevitable inconvenient bagful of free samples and the parking wars – you could be missing out on an opportunity to make building science work in your favour. In fact, if you’re solely in the market for an industry-leading energy service firm, you can avoid the colour swatches all together. When Will Marshall, the President of Nova Scotia- based companies Equilibrium Engineering and Thermo Homes, and his business partner Jeremy Lutes attend the big shows, they’re there to provide you with options, not just products, the pair told Spotlight on Business Magazine in late June. “We’ve been successfully servicing the Annapolis Valley and South Shore since 2010,” Jeremy explained. “Then in 2014, we attended a home show in Halifax promoting the Thermo Homes brand. Out of that show we came away with dozens of sales leads. It was obvious that the market was ready for a company offering a complete residential energy efficiency solution. It was at this point I began negotiations with Dave Brake to flip his spray foam company into a Thermo Homes branch. We completed the deal within three months and started to service the HRM in May of 2014.”
“There isn’t a scenario where the builder isn’t interested in designing the waste out – it’s really our basic theory.”
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JULY 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
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