EDITOR’S LETTER
Proceed with CAUTION
EDITORIAL Head of editorial Colette Doyle c.doyle@amba-bga.com Content editor Tim Banerjee Dhoul t.dhoul@amba-bga.com Art editor Yvette Beattie Sub-editor Heather Ford Insight, content and PR manager Ellen Buchan e.buchan@amba-bga.com CORPORATE Head of commercial relations Max Braithwaite m.braithwaite@amba-bga.com
ur global conference held last month in Seville saw a range of vitally important and compelling themes discussed by an internationally eclectic audience of management education faculty. These included the evolution of executive education, the rise of stackable credentials, the advance of DE&I across all learning formats, the importance of sustainable entrepreneurship and the best way for business schools to build positive partnerships. New and emerging technologies and their impact on the industry lay at the heart of many sessions. One panel debate focused on generative AI algorithms, looking at how such technology could be used as a tool to enhance student engagement, boost personalised learning, increase accessibility and improve assessment. In this issue, Soumyadeb Chowdhury at TBS Education in Toulouse gives his take on the same subject, one that is generating a huge amount of contentious media coverage. Chowdhury contends that we need to ignore the doomsayers and embrace this new tool – albeit cautiously. He believes that the best way to understand the capabilities and limitations of ChatGPT is to use it and dismisses calls to ban it in order to preserve academic integrity as “neither realistic nor helpful”. As he points out, many technologies not initially accepted in the education sector later became an integral part of teaching, including calculators, online learning (ie MOOCs), smartphones and game‑based classes. Mankind’s creative intellect has always found a way to integrate new technologies to enhance existing pedagogical practices. Dr Javier Yanez-Arenas, MBA director at the University of Glasgow’s Adam Smith Business School, agrees. In our interview with him, he remarks that we need to recognise how management education will be very much disrupted in the years to come. The mode of delivery used by business schools must evolve so students are properly equipped for the work demands they will face after graduation. Where there is a crisis, there is also an opportunity to innovate, notes Chowdhury – we should, therefore, learn from our past experiences and integrate AI into current teaching practices, working around any possible threats to better utilise it for engaging student cohorts. This will help them to understand, experience and develop collective intelligence capabilities; especially how human skills can be combined with machine intelligence to effectively work together in a responsible and ethical manner, while still upholding those values that humans cherish so dearly. Emerging technology needs a responsible approach, but mankind has risen to the challenge before O
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Colette Doyle , Editor, Ambition
THIS MONTH’S CONTRIBUTORS
Chief executive officer Andrew Main Wilson
Executive assistant to the CEO Amy Youngs a.youngs@amba-bga.com ACCREDITATION ENQUIRIES accreditation@amba-bga.com
CHRISTINE BALDY-NGAYO
SOUMYADEB CHOWDHURY
STÉPHANE JUSTEAU
CHARLIE MACDOWALL
FARDOD O’KELLY
ELIAN PILVIN
JAVIER YANEZ- ARENAS
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Ambition | JUNE 2023 | 7
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