BUSINESS BRIEFING
All the latest updates from across AMBA’s global network
Integrating sustainability into an MBA programme, research into immersive technology, finding jobs for refugees and the problem of procrastination all feature in this month’s selection of news and insight from AMBA-accredited schools. Compiled by Tim Banerjee Dhoul and Ellen Buchan
EDUCATION’S IMMERSIVE TECHNOLOGY FUTURE
SCHOOL: Esade Business School COUNTRY: Spain
The project forms part of a wider European research programme, funded by Meta, on how immersive technologies might be able to contribute to the future of education. “Immersive technologies already provide exciting new teaching and learning modes and have a huge potential to transform education and training across a far larger sphere,” said Meta director of public affairs in Spain and Portugal José Luis Zimmermann, adding that “collaborations like this with Esade experts are important in order to fully understand and take advantage of this opportunity.” This opportunity was highlighted by Meta president of global affairs and former deputy prime minister of the UK Nick Clegg. “Once the technologies exist, it is ultimately governments that will have to make sure they are utilised properly across public education systems. And it is forward-thinking education administrators who deploy these technologies creatively in their schools and colleges who are going to provide the best practices for others to adopt,” Clegg wrote in a recent article for Meta’s website. TBD
Immersive technology’s potential benefits to business education will be tackled in a new research project led by Esade Business School in collaboration with Facebook’s parent company Meta. Encompassing augmented reality (AR), virtual reality (VR), mixed reality (MR) and generative AI, Business Education in the Metaverse Era will consider how the industry will need to change for these technologies to be built into the learning experience effectively. “Recent developments in generative AI and immersive technologies are transforming the education industry in previously unthinkable ways. The great challenge is how future generations can be prepared for a world using tools as yet unknown,” said Esade professor and coordinator of the new research project in Spain Esteve Almirall. Esade’s research will focus on how immersive technologies might engender a more inclusive education system and improve the job prospects of young people in Spain. It will also examine their potential for closing the gap between the skills required by companies and organisations and those available in today’s job market.
8 | Ambition | JUNE 2023
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