Director of Recruitment and Admissions CANDIDATE INFORMATION PACK
About UCA
Welcome from the Pro Vice Chancellor
Role Profile
Selection Criteria
Strategic Overview
How to Apply
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About UCA
At the University for the Creative Arts, we believe that creativity makes global communities more vibrant, more innovative, more human.
For 160 years, we’ve been passionate advocates for creative education and research. We’re also the UK’s highest-ranked creative specialist university, offering courses in Architecture, Crafts, Fashion, Graphic Design, Illustration, Fine Art, Photography, Film, Media, the Performing Arts and Creative Business.
But we’re a lot more than that, too.
Our ambition
We want to inspire people to use their creativity to drive change, overcome challenges and improve the lives of others. So we’ve designed our university to be an inclusive, dynamic environment, which we hope you will be part of enhancing with your management skills. Our campuses across Surrey and Kent, our Institute for Creative Innovation in Xiamen, China, and our homes within partner organisations such as the Royal School of Needlework and Maidstone Television Studios all have one thing in common: They are places for our students and academics to forge inspiring partnerships, work with purpose and build real solutions to human problems across the globe.
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Our community
If you decide to join UCA, you’ll be joining a diverse international community of creative people from every background you can imagine. Surrounded by our talented students, expert academics and technicians, and professional staff, the work you do here will help foster a happy and inspirational environment, where students feel free to create amazing things, and feel safe away from home.
Welcome from the Pro Vice Chancellor
UCA is embarking on its largest change programme in its history, ‘Transformation 2024’ which will see us strengthen our global impact, the impact of our curriculum and support for our people. To support this vision, we have undertaken a major review of our student recruitment and marketing functions. And we are looking for an enthusiastic, knowledgeable and experienced Director to take forward our new Recruitment and Admissions Directorate.
We are seeking a strategic leader of the division to ensure that:
• Every UCA applicant receives a highly personalised journey from interest to enrolment. • Our teams undertake meaningful, active, and participatory global and regional recruitment that continues to diversify our home and international student community. For UCA, Recruitment and Admission forms the start of our students journey with UCA, setting the expectations. We will be striving to ensure that every individual in the teams is seeking to create an experience for our applicants that lives our values, and creates an optimistic, joyful, adventurous, innovative and most of all human and personal applicant journey. We are at the start of this change and we have outlined a major investment in people, systems, and structures to achieve our goals. As our Director of Recruitment and Admissions you will play a pivotal role in the future success of this development change and also of the institution. As the glue that holds our recruitment and admissions strategy together, you will oversee, coordinate and facilitate the delivery of a world leading applicant journey. You will bring with you valuable experience that will give you the ability to seek out and tackle the challenges that such an ambitious transformation of our institution demands. If you are excited by the opportunity to deliver the development of our recruitment and admissions function, at pace, working with a diverse range of individuals, teams and stakeholders from across the institution then we would love to hear from you.
Professor Simon Macklin, PhD PFHEA Pro Vice Chancellor (Portfolio Development and Global Engagement)
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Role Profile
Job Title: Director of Recruitment and Admissions Location: Farnham campus Hours of Work: 36.25 hours per week (Full-Time) Grade: SMT Reports To: Pro Vice-Chancellor (Portfolio Development and Global Engagement)
Statement of Job Purpose:
The role holder will develop and deliver the University’s Recruitment and Admissions strategy which optimises the UCA customer relationships; builds global recruitment pipelines; and commits to supporting the achievement of Strategy 2028. This is one of three key senior leadership positions who report to the PVC (Portfolio Development and Global Engagement) and lead a newly formed structure bringing together marketing, recruitment and international activity across the University into one integrated and highly effective customer-facing team. The Director of Recruitment and Admissions, together with the Director of Marketing and External Relations and the Director of UCA Global will work closely together to deliver break-through connections with the students, industry and communities UCA serves and to build a sector-leading recruitment and admissions service. Providing both strategic leadership thinking and hands-on operational management, the role holder will drive a holistic recruitment and admissions service that works in close partnership and seamlessly integrates with other directorates, the Director will lead the following service areas:
• UK Student Recruitment • International Student Recruitment • Admissions (home and international) • Recruitment Operations
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Main Duties
The duties and responsibilities of a senior management team member are inherently of a professional nature and are wide ranging. It will predominately consist of project-based work (both self-initiated and developed in collaboration with members of the SMT) under the direction of the PVC.
Specialist Duties
• Act as the lead for the development and implementation of a University- wide data driven student recruitment strategy for both the domestic and international markets, working across the organisation to ensure relevant input. • Ensure the student recruitment and admissions functions of the university are developed into a cohesive effort that conveys a consistent message in support of the University’s mission, strategic goals, and objectives and ensure sector-leading applicant experience. • Responsible for creating, implementing and measuring the success of: (a) a comprehensive recruitment plan that will enhance the experience of being admitted to UCA as a student, and a life-long learner journey (including identified progression from further education to undergraduate, undergraduate to postgraduate taught, and postgraduate taught to PhD). (b) the design and delivery of an end-to-end recruitment strategy, execution and optimisation to generate leads to target and maximise student recruitment pipeline and working with the Director of Marketing and External Relations to provide campaign materials for an integrated conversion programme; (c) delivery and development of a highly effective admissions and applicant service function, one that is responsive to the evolving needs of identified target audiences and grounded in the principles of customer service excellence.
Role Profile
• Introduce effective mechanisms to optimise, track and report on campaign delivery and success, evaluating activity and adapting campaigns based on findings, and reporting regularly on results including campaign reach, conversion and return-on-investment analysis. • Carry out competitor analysis and benchmarking to inform the development and direction of the UCA’s recruitment and admissions activity. • Key account lead with priority stakeholders for student recruitment including working with the Heads of Recruitment to maintain excellence customer service for recruitment partners and agents. • Working with the Director of Marketing and External Relations to deliver sector leading recruitment events aimed at growth in revenue and excellence customer service. • Working with the Vice-Chancellor and President, and individuals from the Senior Leadership Team to ensure that the organisation maintains an ability to access key relationships; to influence decision-makers; to ensure that key recruitment relationships are well managed across the organisation. • Working with the PVC (Student Experience and Industry Engagement) to develop and manage UCA industry engagement and advancement activities including attracting funds and corporate placements/internships and identifying and diversifying revenue streams. • Work with the Director of UCA Global to implement a life-long alumni engagement campaigns and activities building on-going value in the University relationship and opportunities to ‘pay it forward’ and particularly to build a pipeline of alumni to future study. • Build related processes, budgets and metrics to enable recruitment and admissions to scale globally with appropriate structures and efficiency. • Keep informed of developments in the fields of recruitment and admissions, not-for-profit management and governance, (and the specific business of the University) and use this information to help the University operate with initiative and innovation.
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• Develop & maintain a climate that attracts, retains and motivates top quality personnel within the directorate, both paid and volunteer. • Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel, both paid and volunteer. • General Duties • Deputise for the PVC as required. • Disseminate information about student recruitment and admissions within the University through the University Internal Communications channels. • Undertake international travel to represent the University in establishing and managing relations with appropriate stakeholders overseas. • Foster credibility in the eyes of key internal and external stakeholders ensuring effective high-level communications at all times. • To participate in student recruitment, applicant days, open days, recruitment activities externally – visiting partner collaborations and including interviewing staff, where appropriate. • To contribute to strategic development initiatives particularly maintaining present standards and contributing appropriately to innovation and evolution of the University’s student recruitment and admissions functions. • To develop and maintain appropriate personal IT and computer skills, both subject specific and related to general delivery of the programmes. • To take a proactive role in ensuring equality of opportunity among peers, students and other stakeholders. • To contribute to the work of the University as expressed through the University Action Plan, and Annual Operating Targets, and to undertake such additional tasks as may arise in the course of executing the University’s strategic plan. • Undertaking health and safety duties and responsibilities appropriate to the post.
Role Profile
• Maintaining and promoting equality and diversity within the terms of the University’s published procedures. • To undertake any other duties, as determined by the line manager, as reasonably expected of the grade of the post. Members of the Senior Management Team are expected to make an enhanced contribution to the School and the University through their internal and external influence; multi-disciplinary working; anticipation of future requirements; consideration and communication of complex ideas or research; design and delivery of one-off learning events outside of existing frameworks and acting as an academic supervisor or mentor or other duties appropriate to the post and its seniority. The University actively encourages staff development and training. You are expected to participate in training and development activities as necessary to meet job, institutional and personal development. Training and development are primarily focused as developing you in your present role. However, some part of the long-term training strategy of the University includes identifying personal development needs that will improve your performance and skills as an employee of the University.
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Selection Criteria
Criteria
Qualifications
Bachelor’s degree in an appropriate subject (Essential).
Masters degree or Professional Qualification in an appropriate subject or a commitment to complete (Desirable).
Experience
Experience of leading and managing recruitment and admissions functions and delivering to targets (Essential). Proven track record in executing applicant conversion campaigns that deliver applicant and student pipeline, as well as oversight of home and international recruitment plans (Essential).
Experience of managing high-level client relationships and working in stakeholder management at an organizational level (Desirable).
Demonstrated ability to execute projects and juggle multiple requests with minimal guidance in a fast-paced entrepreneurial environment (Essential).
Proven track record of developing & maintaining a climate that attracts, retains and motivates top quality personnel, both paid and volunteer (Essential).
Demonstrate relevant professional networks and relationships that bring expert perspectives to University student recruitment (home and international) (Essential).
Effectively plan and manage workload, prioritising work to meet deadlines and achieve personal, team and course objectives (Essential).
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Personal Qualities
Ability to work only through influence to motivate and work in a collaborative way with staff and students.
Demonstrate, promote and facilitate collaborative ways of working across the organisation.
Demonstrate an innovative and collaborative approach to solving problems often under pressure.
Communicate using straight forward, inspiring language that is tailored to the audience, using the most appropriate medium.
Strategic Overview
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How to Apply
To arrange a briefing conversation please contact our advisors
Sian Gardiner (sian.gardiner@mrgpeople.co.uk)
Applications should consist of a comprehensive CV and a covering letter.
Applications should be sent to sian.gardiner@mrgpeople.co.uk
The closing date for applications is Sunday 10th July 2022.
MRG will undertake preliminary interviews with selected candidates during the week commencing Monday 11th July 2022.
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The University is being supported on this recruitment campaign by the search consultancy The Management Recruitment Group (MRG).
51 Eastcheap, Billingsgate, London EC3M 1JP
mrgpople.co.uk
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