Role Profile
• Introduce effective mechanisms to optimise, track and report on campaign delivery and success, evaluating activity and adapting campaigns based on findings, and reporting regularly on results including campaign reach, conversion and return-on-investment analysis. • Carry out competitor analysis and benchmarking to inform the development and direction of the UCA’s recruitment and admissions activity. • Key account lead with priority stakeholders for student recruitment including working with the Heads of Recruitment to maintain excellence customer service for recruitment partners and agents. • Working with the Director of Marketing and External Relations to deliver sector leading recruitment events aimed at growth in revenue and excellence customer service. • Working with the Vice-Chancellor and President, and individuals from the Senior Leadership Team to ensure that the organisation maintains an ability to access key relationships; to influence decision-makers; to ensure that key recruitment relationships are well managed across the organisation. • Working with the PVC (Student Experience and Industry Engagement) to develop and manage UCA industry engagement and advancement activities including attracting funds and corporate placements/internships and identifying and diversifying revenue streams. • Work with the Director of UCA Global to implement a life-long alumni engagement campaigns and activities building on-going value in the University relationship and opportunities to ‘pay it forward’ and particularly to build a pipeline of alumni to future study. • Build related processes, budgets and metrics to enable recruitment and admissions to scale globally with appropriate structures and efficiency. • Keep informed of developments in the fields of recruitment and admissions, not-for-profit management and governance, (and the specific business of the University) and use this information to help the University operate with initiative and innovation.
10 | Director of Recruitment and Admissions
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