Main Duties
The duties and responsibilities of a senior management team member are inherently of a professional nature and are wide ranging. It will predominately consist of project-based work (both self-initiated and developed in collaboration with members of the SMT) under the direction of the PVC.
Specialist Duties
• Act as the lead for the development and implementation of a University- wide data driven student recruitment strategy for both the domestic and international markets, working across the organisation to ensure relevant input. • Ensure the student recruitment and admissions functions of the university are developed into a cohesive effort that conveys a consistent message in support of the University’s mission, strategic goals, and objectives and ensure sector-leading applicant experience. • Responsible for creating, implementing and measuring the success of: (a) a comprehensive recruitment plan that will enhance the experience of being admitted to UCA as a student, and a life-long learner journey (including identified progression from further education to undergraduate, undergraduate to postgraduate taught, and postgraduate taught to PhD). (b) the design and delivery of an end-to-end recruitment strategy, execution and optimisation to generate leads to target and maximise student recruitment pipeline and working with the Director of Marketing and External Relations to provide campaign materials for an integrated conversion programme; (c) delivery and development of a highly effective admissions and applicant service function, one that is responsive to the evolving needs of identified target audiences and grounded in the principles of customer service excellence.
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