TOP 5 MISTAKES TO AVOID ON SOCIAL MEDIA JUSTINE LEE, DACVECC, DABT
In this 1 hour webinar, Dr. Justine Lee uses her experience and expertise to discuss the importance of social media for all veterinary professionals. She discusses the social media platforms you need to be on and recommends delegating the management of social media (i.e. stick with what you’re good at!)
KEY HIGHLIGHTS
1 Social media helps you build trust and allows you to connect with your pet owners in a non-rushed manner, especially in this day and age when Millennials (25-39 year olds) make up the largest generation of pet owners and Gen Z (18-24 year olds) account for >50% of the growth in the pet population. 2 If you choose one social media platform to be on, Facebook is the one. Facebook continues to remain the most popular social media platform (79% of online adults). 3 Reserve your social media name on Facebook, Instagram and/or Pinterest as soon as possible and delegate to someone who can actively manage your social media presence (i.e. hire a college intern to post on your social media pages on your behalf).
4 Know some of the cool tools available out there for you (bonus – some are free!) 5 Be sure to have a social media policy in place for clients (to allow you to post educational photos of their pets) and employees (to not allow them to post photos of client-owned pets on their personal social media pages) and if you don’t know how to make one, look online for lots of free samples for ideas. 6 Reviews are important since 92% of consumers now read online reviews and 40% of consumers form an opinion by just reading 1-3 reviews. Make sure that your website is “mobile optimized”, claim your business on Yelp, Google, White Pages, etc. and solicit your best clients for reviews. Make sure you are checking reviews regularly and respond immediately and professionally to negative comments.
7 Post good content once a day, not several times a day, and follow the 80:20 rule – 80% interesting, 20% self-promotion. Use high quality and polished photos keeping the 70% evergreen concept in mind (utilizing content that can be reused frequently). LEARN MORE
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