AMBA & BGA RESEARCH
the programme’s quality of teaching (a factor for 38 per cent of men vs 34 per cent of women) into their decision-making process. However, the top factor in programme selection is the same for male and female students. The programme’s accreditation status influenced the decision to enrol in their current programme for 50 per cent of men and 53 per cent of women. Common ground can also be found in relation to the programme’s performance in rankings (a selection factor for 37 per cent of men and 39 per cent of women) and the quality of fellow classmates (a factor for 10 per cent of men and 11 per cent of women). Application nuances Among respondents, male students say they applied to an average of two business school programmes – just a fraction higher than the average of 1.9 applications submitted by female students. However, closer analysis reveals a little nuance in these averages. Notably, female students are more likely to have applied to a single programme than their male classmates. In total, 54 per cent of women say they applied to just one programme, compared to 48 per cent of men. In addition, a higher proportion of men than women applied to two programmes (24 per cent of men vs 20 per cent of women). Those who
selecting their specific programme of study. On average, male students are more interested in the salary they are likely to achieve post-graduation than their female counterparts. When asked to select all answers that applied to their circumstances from a list of 13 possible motivations, 15 per cent of men selected ‘the salary I am likely to attain after graduating from that programme’ compared to eight per cent of women. Male students are also more likely to be guided by the way programmes are delivered, for example, how they might blend online and in-person formats. A third (33 per cent) of men selected this motivation, compared to 24 per cent of women. Overall, male students tended to select more reasons in response to this question and show a greater propensity for encompassing their impression of a business school’s quality of research (a factor for 37 per cent of men vs 32 per cent of women) and
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Business Impact • ISSUE 4 • 2023
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