SCHOOL The School of Management Sciences at the University of Quebec in Montreal IMPACT CROSSROADS PROJECT RECEIVES CAD$2 MILLION
COUNTRY Canada
he School of Management Sciences at the University of Quebec in Montreal
HOW TO BOOST HEALTHCARE EFFICIENCY WITHOUT COMPROMISING ENGAGEMENT
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(ESG‑Uqam) has had a donation of CAD$2 million in support of its Impact Entrepreneurship Crossroads. The Crossroads, or Carrefour , initiative, seeks to contribute towards a more inclusive society in Quebec through the medium of entrepreneurship, with a special focus on under-represented groups. Komlan Sedzro, dean of ESG-Uqam, explained: “The Carrefour is of central importance for our school because it contributes to the influence of research activities in entrepreneurship and makes it possible to connect research, the know-how of companies and graduates for the benefit of innovation and entrepreneurship with positive impact.” The $2 million donation, from Canadian packaging firm Cascades, is scheduled to be disbursed over the next 10 years. “This exceptional support is invaluable and will allow our university to continue to stand out by innovating, training and supporting the entrepreneurs of tomorrow. The Impact Entrepreneurship Crossroads is one of the flagship projects of Uqam’s major 100 million ideas campaign,” said president of the Uqam Foundation’s board of directors, Philippe Rainville. EB
treatment over a three-year period at Aravind Eye Hospital in India and each required four appointments scheduled four months apart. “Our analysis sheds light on the benefits of service models that enable customers to be more helpful in serving one another, leading to more efficacious service encounters,” said Sönmez, who conducted the study with Harvard Business School’s Ryan Buell and London Business School’s Kamalini Ramdas, alongside researchers at Aravind Eye Hospital. Notably, providers spent over 600 per cent more time with each patient using the SMA design, albeit alongside others. This may explain the greater non-verbal engagement among SMA patients on measures such as attentiveness, positivity and end-of-appointment happiness. “During our trial, our physician partners observed that patients in SMAs were motivated to ask particular questions by hearing the queries and comments of others,” Sönmez added. TBD
SCHOOL ESMT Berlin COUNTRY Germany
C ould shared medical appointments (SMAs) offer patients and healthcare providers greater value in certain circumstances? Research carried out by ESMT Berlin assistant professor Nazlı Sönmez has found advantages in the setting of eyecare delivery. Contrary to assumptions that the loss of privacy and individual attention in SMAs would negatively impact on patient engagement, the study found the opposite to be true. In the study’s sample of 1,000 patients, those who experienced SMAs asked 33 per cent more questions and made nine per cent more non‑question comments than those at one-on-one appointments. Patients were undergoing glaucoma
8 Business Impact • ISSUE 4 • 2023
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