NEWS & INSIGHT
CASE STUDIES NEED TO DEMONSTRATE LOCAL RELEVANCE
SCHOOL Suliman S Olayan School of Business, American University of Beirut
COUNTRY Lebanon
cting associate dean of executive education and EMBA director at the Suliman S Olayan
A
School of Business Patrick Fitzgerald has spoken of the importance of producing case studies tailored to the business challenges and realities of the Middle East and North Africa (MENA) region. “Education should not solely rely on conceptually pertinent case studies; it should also incorporate cases that are contextually relevant,” Fitzgerald said. Current case study production in the region has reflected rising interest in start-ups, both across MENA and the wider world, according to the acting associate dean. However, he believes greater coverage is required. “While many cases in the region primarily focus on start- ups and newcomers, there is a growing interest among executives to gain insights from well-established businesses which encounter unique challenges.” The Olayan School of Business says that its Case Hub aims to build a community of case method enthusiasts and provide a space for case development written by the region, for the region. It also acts as a training centre for executive education providers seeking to integrate case writing and teaching into their programmes. TBD
NEW TECH EMBA THE PRODUCT OF PARTNERSHIP NETWORK IN ITALY
Federico Visentin. “An advisory board of around 20 representatives contributed to validating the contents of the project and will discuss any additions to be made.” Course content currently covers data analytics, artificial intelligence, innovation and the space economy in addition to more conventional business master’s subjects, such as finance and project management. “This project is truly ambitious because it combines the technological dimension, the core business of our university, with the managerial one,” said Politecnico di Torino rector Guido Saracco. “Technologies today not only rapidly change the world of work and people’s lives, but they can and must also be a reference for the choices that the managers of the future will be called on to make.” The new EMBA is a product of an alliance initiative launched by Cuoa in 2019. The Cuoa University Network Business School currently fosters collaboration between Cuoa and 17 different institutions spread across Italy. EB
SCHOOL Cuoa Business School COUNTRY Italy
new executive MBA (EMBA) focused on business and technology
A
has been launched by Cuoa Business School, in partnership with Politecnico di Torino. Teaching for the two-year programme is being delivered across two weekends a month and will encompass more than 500 hours of classroom time. Much of the course takes place at Politecnico di Torino’s Master’s and Continuing Education School, with certain activities held at Cuoa’s campus in Altavilla Vicentina. “The collaboration between Cuoa and Politecnico di Torino is a virtuous example of collaboration between university and business school, but it also involves businesses,” explained Cuoa Business School president
SHARE YOUR NEWS AND RESEARCH UPDATES by emailing Business Impact editor Tim Banerjee Dhoul at t.dhoul@amba-bga.com
9
Business Impact • ISSUE 4 • 2023
Made with FlippingBook - Share PDF online