CMS/LPM
This marked a notable shift in consumer sentiment, emphasising the value of community engagement and the proximity of local o erings, which became more appealing during times of crisis. The Psychology of Convenience Modern consumers are increasingly driven by convenience, which plays a critical role in their purchasing decisions: Ease of Access Large platforms like Amazon have set a high benchmark for convenience, o ering features such as next-day or even same-day delivery services. This level of immediate gratification poses a challenge for local businesses, which often struggle to compete with the logistics capabilities of their larger counterparts.
Post-Pandemic Trends The COVID-19 pandemic significantly reshaped consumer habits and preferences, yielding a variety of noteworthy trends: E-commerce Surge The pandemic catalysed online shopping, resulting in a remarkable 46% increase in e-commerce transactions in 2020, as the O ce for National Statistics (ONS) reported. This rapid shift to digital platforms changed how consumers shop and elevated the significance of having a robust online presence for retailer. Local Business Resurgence In light of supply chain disruptions and uncertainty surrounding global shipping, many consumers began to recognise and support local suppliers and businesses.
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