CMS/LPM
Econmic Multiplier Eect of Local vs. Chain Spending
70
60
50
40
30
20
10
0
Local Businesses
Multinational Chains
Spending Target
Actionable Insights
For Individuals Make a conscious eort to shop locally, support local artisans, and share positive experiences online to promote community businesses. For Businesses Invest in digital marketing and SEO to enhance visibility, collaborate with other local enterprises, and prioritise sustainability.
For Policymakers Implement tax incentives, reduce business rates, and support grant programmes to alleviate financial pressures on small businesses. For Marketers Leverage platforms like Launchpad Magazine to create targeted campaigns that resonate with local audiences.
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