Join Habitat for Humanity of Schenectady County and our local craft community as we raise $400,000 to build three homes through The House That Hops Built. Explore sponsorship opportunities and see how you can be part of this creative, community-driven campaign and its signature event, Hammer & Ales.
2026 Campaign Goal: $400,000
2026 Partnership Opportunities Three Paths to Partnership ▪ Annual Campaign Sponsorships Transformational leadership gifts with year-long visibility and exclusive project naming rights. ▪ Event Sponsorships High-impact visibility and hospitality benefits at Hammer & Ales, our signature spring brewfest. ▪ Community Build Days Bring your team onsite to swing hammers, wear hard hats, and change lives. Can be stand-alone or added to any package. The House that Hops Built A Campaign for Habitat for Humanity of Schenectady County Raise a Glass. Raise a Roof. Raise a Community.
BOARD OF DIRECTORS Bill Levering, President Caroline Boardman McCarthy, Vice President Miriam Cajuste, Treasurer Lew Dufort, Secretary Kristine Moore, Assistant Secretary Bethany Dixon Ifabayo Egunbunmi Sylvia Jimison Ray Legere Dr. DeShawn McGarrity Naytia Thompson Barbara Bishop Ward HAMMER & ALES EVENT STEERING COMMITTEE Barbara Bishop-Ward, Event Chairperson Amy Aldrich
Bethany Dixon Dana Donohue Diane Smith Faubion Kathy Fernandez Tasha Hudson
Ray Legere Jean Maloy Caroline Boardman McCarthy Lauren Moore Carmel Patrick Madelyn Thorne Karen Zalewski-Wildzunas
Our sponsors are partners in building homes, transforming neighborhoods, and creating opportunity for generations to come.” — Kathy Fernandez, M.Jur., Executive Director, Habitat for Humanity of Schenectady County
EXECUTIVE DIRECTOR Kathy Fernandez, M. Jur.,
Together we build strength, stability, and self-reliance through shelter.
115 N. Broadway. I Schenectady, NY 12305 I 518.971.8800 I www.schenectadyhabitat.org
2026 Campaign Goal: $400,000
Why Sponsorship Matters Housing Builds More Than Homes The House that Hops Built A Campaign for Habitat for Humanity of Schenectady County Raise a Glass. Raise a Roof. Raise a Community.
A safe, stable home is the foundation for health, education, and opportunity. Families who partner with Habitat for Humanity of Schenectady County gain the strength, stability, and self-reliance they need to build a better future. When you sponsor Habitat, you are not just making a donation, you are making a strategic investment.
▪ Brand Alignment – Show your customers and employees that your company is committed to community, resilience, and opportunity. ▪ Visibility – Sponsorship brings year-round recognition through digital, print, and live events, including the signature event Hammer & Ales.
▪ Engagement – Build morale and loyalty by giving your team authentic, hands-on volunteer experiences. ▪ Impact – Your name is tied to life-changing work: helping families achieve stability and strength through homeownership.
$125,000 Habitat Home Sponsor Your leadership gift transforms lives by funding an entire home build, creating lasting stability for one local family
and strengthening the Schenectady community. ▪ Exclusive Naming Rights: Your company name permanently linked with a Habitat Home project. ▪ Top Tier Logo Placement: On construction site signage and all campaign collateral. ▪ Multi-Platform Recognition: Visibility across 8+ touchpoints annually (website, social media, Annual Report, event collateral, and other Habitat communications). ▪ Community Partner Spotlight: Full feature story on web and social channels. ▪ Leadership Role: Invitation to speak at groundbreaking and dedication ceremonies, plus the honor of presenting keys to homeowners.
▪ Logo on Commemorative T-Shirt: Worn by volunteers and supporters across the region. ▪ Hands-on Engagement: Up to 4 private Build Days for your team. (See Community Build Day description on separate page.) ▪ Event Integration: Your leadership gift anchors both the campaign and the event, and includes the $5,000 House Builder sponsorship benefits at Hammer & Ales. (See description on separate page).
Together we build strength, stability, and self-reliance through shelter.
115 N. Broadway. I Schenectady, NY 12305 I 518.971.8800 I www.schenectadyhabitat.org
2026 Campaign Goal: $400,000
$50,000 Foundation Builder ▪ Prominent Logo Placement: On construction site signage and all campaign collateral. ▪ Multi-Platform Recognition: Visibility across 8 touchpoints annually. (website, social media, Annual report, event collateral, and other Habitat communications). ▪ Community Partner Spotlight: Spotlight feature on web and social channels. ▪ Leadership Role: Invitation to speak at a dedication ceremony.
▪ Logo on Commemorative T-Shirt: Worn by volunteers and supporters across the region. ▪ Hands-on Engagement: Up to 3 private Build Days for your team. (See Community Build Day description on separate page). ▪ Event Integration: Your leadership gift supports both the campaign and the event, and includes the $2,500 Raise the Roof sponsorship benefits at Hammer & Ales. (See description on separate page).
$25,000 Framing the Future ▪ Enhanced Logo Placement: On construction site signage and campaign collateral. ▪ Multi-Platform Recognition: Visibility across 6 touchpoints annually, (website, social media, Annual report, event collateral, and other Habitat communications). ▪ Leadership Role: Invitation to attend a dedication ceremony. ▪ Hands-On Engagement: Up to 2 private Build Days for your team. (See Community Build Day description on separate page). ▪ Event Integration: Your leadership gift supports both the campaign and the event, and includes the $1,500 Community Nail sponsorship benefits at Hammer & Ales. (See description on separate page).
$15,000 Blueprint Sponsor ▪ Logo Placement: On construction site signage and campaign collateral. ▪ Multi-Platform Recognition: Visibility across 4 touchpoints annually, (website, social media, Annual report, event collateral, and other Habitat communications). ▪ Leadership Role: Invitation to attend a dedication ceremony.
▪ Hands-On Engagement: 1 private Build Day for your team. (See Community Build Day description on separate page). ▪ Event Integration: Your leadership gift supports both the campaign and the event, and includes one sponsor activation opportunity at Hammer & Ales, 4 VIP tickets with early access, and 4 General Admission tickets.
Together we build strength, stability, and self-reliance through shelter.
115 N. Broadway. I Schenectady, NY 12305 I 518.971.8800 I www.schenectadyhabitat.org
Event Sponsorships
Hammer & Ales
All event sponsors receive: ▪ Visibility – Logo/name on event website, signage, and printed program. ▪ Public Recognition – Inclusion in press releases and Habitat social media thank-you posts. ▪ Credibility – Recognition in Habitat’s Annual Report, connecting your brand to trusted community leadership. Hammer & Ales 2026 A Night of Flannel, Flavor & Community Spirit Have fun while raising a glass and a roof for a family in need. Get ready for the Capital Region’s most feel-good day out…Hammer & Ales, a high-energy brewfest to benefit Habitat for Humanity of Schenectady County. This signature event brings together the area’s top breweries, distilleries, eateries, and entertainers, all in support of building homes, community, and hope through the House That Hops Built campaign. Every dollar raised helps a local family move one step closer to the dream of safe, a ordable homeownership. So grab your flannel, raise a glass, and join us for a night where fun meets purpose.
$10,000 Presenting Event Sponsor Your sponsorship takes center stage, aligning your brand with one of the Capital Region’s most anticipated community events while directly supporting Habitat’s mission to build homes and hope for local families. ▪ Premium Visibility: Top logo placement across all
▪ Public Recognition: Inclusion in all pre- and post-event publicity, social posts, and email outreach as the Presenting Sponsor. ▪ Sponsor Spotlight: Dedicated feature on Habitat’s website and social media. ▪ On-Site Branding: Logo on tasting tent and directional signage. ▪ Hospitality: 8 VIP tickets with early access Logo on tasting tent and directional signage. + 8 General Admission tickets.
event promotional materials including event website, signage, digital and print materials. "Hammer & Ales presented by [Your Company]. ▪ Custom Branding: Logo on tasting glasses distributed to every guest. ▪ Speaking Opportunity: Welcome remarks at the VIP early access event (2 minutes).
Together we build strength, stability, and self-reliance through shelter.
115 N. Broadway. I Schenectady, NY 12305 I 518.971.8800 I www.schenectadyhabitat.org
Event Sponsorships
Hammer & Ales
Why Sponsorship Matters Housing Builds More Than Homes
A safe, stable home is the foundation for health, education, and opportunity. Families who partner with Habitat for Humanity of Schenectady County gain the strength, stability, and self-reliance they need to build a better future. When you sponsor Habitat, you are not just making a donation, you are making a strategic investment.
▪ Brand Alignment – Show your customers and employees that your company is committed to community, resilience, and opportunity. ▪ Visibility – Sponsorship brings year-round recognition through digital, print, and live events.
▪ Engagement – Build morale and loyalty by giving your team authentic, hands-on volunteer experiences. ▪ Impact – Your name is tied to life-changing work: helping families achieve stability and strength through homeownership.
$5,000 Raise the Roof Sponsor ▪ Visibility: Logo on event website, signage, digital and print materials. ▪ Public Recognition: Inclusion in press releases, Habitat social media and digital event advertising. ▪ On-Site Branding: pportunity to host a branded tasting station or sponsor a key event feature such as the main stage.
▪ Stage Recognition: Live mention during event activities. ▪ Hospitality: 6 VIP tickets with early access + 6 General Admission tickets. ▪ Credibility: Recognition in Habitat's Annual Report, connecting your brand to trusted community leadership ▪ Stage Recognition: Live mention during event activities. ▪ Hospitality: 4 VIP tickets with early access + 4 General Admission tickets. ▪ Credibility: Recognition in Habitat's Annual Report, connecting your brand to trusted community leadership.
$2,500 Silver Tap Sponsor ▪ Visibility: Logo on event website, signage, digital and print materials. ▪ Public Recognition: Inclusion in press releases, Habitat social media and digital event advertising. ▪ On-Site Branding: Naming rights for one contest/game (e.g., Nailed It! Speed Challenge).
$1,500 Supporting Tap Sponsor ▪ Visibility: Company listing on event website, signage, digital and print materials. ▪ Hospitality: 2 VIP tickets with early access + 2 General Admission tickets.
▪ Credibility: Recognition in Habitat's Annual Report, connecting your brand to trusted community leadership.
Together we build strength, stability, and self-reliance through shelter.
115 N. Broadway. I Schenectady, NY 12305 I 518.971.8800 I www.schenectadyhabitat.org
Community Build Day
Join the many other companies who have volunteered at a Habitat build site to help build safe, decent and a ordable housing so that a hardworking family in Schenectady County will have a place to call home. Habitat invites YOU to be an advocate for change and support a Company Build Day . Our mission is to bring people together to build homes, communities and hope. For more than 25 years, Schenectady Habitat has helped more than 55 local families address their housing needs. Today, Schenectady Habitat continues to build homes, provide referrals, education and advocacy along
with o ering volunteers numerous opportunities to serve our community. No matter who we are or where we come from, we all deserve the security and stability that safe and a ordable housing provides day to day. Decent housing empowers hard working families to be self-reliant and build productive futures.
$1,500 Community Build Days ▪ Immersive Team Experience – A full day for up to 10 participants to work side-by-side on a Habitat build site. ▪ Comprehensive Support – Orientation, safety training, t-shirts, and lunch provided to make the day seamless. ▪ Branded Visibility – Day-of signage at the build site, plus a team photo/video spotlight shared on social media. ▪ Recognition – Listing in Habitat’s Annual Report, tying your brand directly to impact. ▪ Accessible Participation – No construction experience necessary; Habitat provides full instruction and guidance. ▪ Discounted Add-On Option – Sponsors at any level can schedule additional Build Days for just $1,000 each.
Together we build strength, stability, and self-reliance through shelter.
115 N. Broadway. I Schenectady, NY 12305 I 518.971.8800 I www.schenectadyhabitat.org
Sponsorship Confirmation Form
Thank you for your partnership! Your support helps build homes, strengthen neighborhoods, and create opportunities that last for generations. Please complete the form below to confirm your sponsorship, listing your company or individual name exactly as you would like it to appear in promotional materials.
Company / Individual Name ___________________________________________________________________________________________
Primary Contact Name ________________________________________________________________________________________________
Address ______________________________________________________________________________________________________________
City _________________________________________ State _______________________________ Zip _______________________________
Phone ________________________________________________________________________________________________________________
Email _________________________________________________________________________________________________________________
Website _______________________________________________________________________________________________________________
Selected Partnership Investment: $125,000 – Habitat Home Sponsor $50,000 – Foundation Builder Sponsor $25,000 – Framing the Future Sponsor $15,000 – Blueprint Sponsor Hammer & Ales Event Sponsorships: $10,000 – Presenting Event Sponsor $5,000 – Raise the Roof Sponsor $2,500 – Silver Tap Sponsor $1,500 – Supporting Tap Sponsor Community Build Day Sponsor $1,500 – Community Build Day Sponsor Other: $______________________
Payment Preference: Please invoice me in full on the first of:
_____________________________________________________ Please invoice me monthly beginning _____________________________________________________ Check enclosed: $ _________________________________ (payable to Habitat for Humanity of Schenectady County) Please charge my credit card (secure payment link will be provided)
Authorized Signature _______________________________________________________ Date ____________________________________
Questions? Contact: Kathy Fernandez, M.Jur.
Executive Director, Habitat for Humanity of Schenectady County 518.971.8800 x106 | kfernandez@schenectadyhabitat.org
Together we build strength, stability, and self-reliance through shelter.
115 N. Broadway. I Schenectady, NY 12305 I 518.971.8800 I www.schenectadyhabitat.org
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