HEALTH IS WEALTH MAGAZINE
Emotional Marketing
Emotional Marketing: The Key to Selling to the Subconscious Mind
Marketing has evolved. It’s no longer just about selling a product or service; it’s about emotionally connecting with the audience, touching their fears, desires, frustrations, and dreams. This type of marketing is called Emotional Marketing, and its goal is to sell to the subconscious mind. 📢 People don’t buy products; they buy emotions. They buy the feeling of belonging, success, happiness, and security. And if you know how to tap into those emotions, you have the power to influence and transform. But what happens when this power is used unethically? And how can you apply it consciously to truly connect with your audience? What is Emotional Marketing and How Does It Work? 📢 Emotional Marketing is the strategy of creating content that triggers specific emotions in your audience to generate connection, empathy, and ultimately, sales. ✔ It works because buying decisions are driven more by emotions than by logic. ✔ The subconscious mind controls up to 95% of our decisions. ✔ Emotional stimuli influence human behavior in ways we aren’t even aware of. 📌 Example : Why does someone pay How Emotional Marketing Influences the Subconscious Mind significantly more for a branded product when there are cheaper alternatives? Because that brand’s marketing has successfully associated positive emotions with its product: success, status, belonging, etc. 📢 The power of emotional marketing lies in its ability to communicate directly with the
subconscious mind, bypassing the rational filter of the conscious mind. 🔹 Key emotions that drive purchasing decisions: ✔ Fear: Avoiding pain, loss, or failure. (Example: security products, life insurance, health-related products). ✔ Desire for belonging: Feeling part of a group or community. (Example: fashion brands, exclusive clubs, social media platforms). ✔ Status and success: Being recognized and admired. (Example: luxury cars, expensive watches, high-end products).
Page 48
Made with FlippingBook - Online magazine maker