difficulties of war, the decisions they make to keep their organisations going, how they take care of their employees and the ways they are seeking to support the country’s economy. This project wasn’t just created to share information, but also to encourage members of our business community to help each other, so we created another group on Telegram where companies can post information, offers and positions. “Another project is MIM Toolbox. The focus here is on managerial psychology in times of crisis. Our faculty members with experience in coaching and psychology host live streams aimed at providing support and enhancing managers’ resilience to help them cope. Participants can also ask questions during the broadcast and receive an immediate response.”
come despite the war and have found a venue that will be secure even during air raids. “To make this information available to as many Ukrainians as possible, we are also working on a book that will collate lecture materials from the project.” How did the school come to partner with an MBA alumnus on Raise for Ukraine and what are the aims of this project? “The Raise for Ukraine (Raise4UA) project is aimed at developing the volunteer community and accelerating and increasing both military and civilian aid. It also provides a platform for international donors and philanthropists that want to help Ukraine. “Maksym Korolenko, co-owner of the Zagorye travel company and a student on MIM’s senior executive MBA programme began to work on the project in spring 2022. He has since graduated and become a faculty member at MIM. “Korolenko came up with the idea of bringing together donors with those they want to help. At first, he provided official National Bank of Ukraine accounts specifically for the needs of the armed forces. We then realised that MIM Business School should create a resource of its own to optimise the capabilities of international companies and our own connections, so the MIM team acted as a partner in the creation of the Raise4UA platform. In particular, we collect funds for the programme I mentioned earlier that seeks to support Ukrainian women displaced by the war. “The Raise4UA platform puts transparency at its centre to help implement charity projects, improve communication and build trust. For example, it uses a CRM system that tracks both the flow of money and communication with benefactors. Any organisation involved in assisting the military or providing humanitarian aid to civilians can also post a fundraising request.” What other initiatives have been set up by the school in response to the war? “In the first days of the war, we created MIM Helps, a group chat in the Telegram app that around 500 people have now used to exchange messages relating to requests for, and offers of, support. “One month after the start of the conflict, in March last year, we launched two online projects. MIM: Economic Front is a series of anti-crisis broadcasts in which experts and managers of leading companies discuss how they are overcoming the
14 Business Impact • ISSUE 3 • 2023
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