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SUPPORTING OUR PROFESSIONAL CUSTOMERS Many of our professional customers are small businesses that benefitted from extra support in dealing with COVID-19. We took the initiative to contact them via phone, text, social media, in-store contacts and any other means. Through these connections, we significantly boosted feedback and learned what kind of, and how much, information they needed. For example, we created videos that targeted COVID-19-related issues and best practices. We also followed guidance from the CDC and other regulatory agencies and invited customers to webinars and training sessions to help ensure their businesses could remain compliant. PREPARING FOR A POST-PANDEMIC WORLD COVID-19 accelerated a range of talent management dynamics, including the shift to increasing flexibility in the workplace and a compressed labor market, both of which impacted frontline retail and distribution center hiring. In addition, there was an increased push to prioritize diversity, equity and inclusion in response to an amplified call for action across the country. At Advance, we responded to these changes by further sharpening our focus and attention on building a strong and differentiated company culture. We thoughtfully reviewed feedback from our annual organizational health survey and other team member engagement throughout the year, through which team members asked us to continue to simplify processes, prioritize and act on their input. Cross-functional teams, led by our HR leadership and augmented by extensive team member feedback data, worked tirelessly to advance the team member experience and prioritized programs that could help strengthen the organization in a post-pandemic world. These programs were organized under the pillars of CARE , SPEED and PURPOSE .
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2021 ADVANCE AUTO PARTS CORPORATE SUSTAINABILITY AND SOCIAL REPORT | 12
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