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BUSINESS NEWS GRANDOPENINGHELDATKNOX-HENDERSONLUXURY APARTMENT HIGH-RISE NOVĒ AT KNOX Southern Land Company, a national real estate developer of award-winning mixed-use developments and master-planned communities, hosted a grand opening event at its new luxury multifamily high- rise, Novē at Knox, in May. The community was developed in partnership with KBS, one of the largest owners of real estate in the U.S. Novē at Knox is the first and only apartment complex in KBS’ Dallas-area portfolio. The company currently manages eight best-in-class office properties in the Dallas/Fort Worth region. Novē at Knox was designed by local firm GDA Architects . The 310-unit, 19-story property boasts a variety of luxury in-home amenities, including high-efficiency stainless
steel appliances, personal washers and dryers, granite countertops, 10-foot ceilings, and floor- to-ceiling windows providing sweeping views of the city. Additional amenities available to all residents include 10,000 square feet of private open space connected to McKinney Avenue; a resort-style pool on the fourth floor with a large sundeck, outdoor kitchen, and private cabanas; a full fitness center and yoga studio; a dog park and washing station; and 24-hour concierge service. GDA Architects offers more than 34 years of experience in planning, architecture, and interior design. GDA’s extensive range of expertise includes luxury multi-family high-rises, office buildings, mixed-use developments, national corporate headquarters, industrial facilities, and interiors.
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PHIL KEIL , from page 1
the people at the top of our organizations have it good and are relatively closer to retirement, then the incentives are aligned for them to maintain the status quo. They are also generally the ones tasked with crafting strategy. Additionally, in a rapidly changing “revolution,” things are changing so fast that experience is of little relevance. ❚ ❚ Engagement, not change, is the problem. “Change is hard” and “No one likes change” are constant refrains that echo throughout the industry. We need to engage, support, provide transparency, and ultimately responsibility to a widespread stakeholder group within strategy design and execution. How would ownership and passion change within our organization if people had some control over their destiny? ❚ ❚ Strategy design must be inclusive. This one is relatively well recognized. We must engage the entire firm. It isn’t simply about being heard, though. It is about the opportunity to influence action. ❚ ❚ Anyone can be a strategist. This is a call for those that desire change. It can come from anywhere in your organization. It simply requires that you care more for your community than for your place in the hierarchy. ❚ ❚ Diversity of perspective is powerful. Have you ever learned a new word or concept and then see it everywhere? It is as if your entire perspective has changed and your eyes have been opened. It is powerful when you can bring a diversity of perspectives to the table while designing your strategy. ❚ ❚ It is not top down or bottom up, it’s both. How do you build and execute your strategy? There must be a cross section in both the design and implementation of your plan. ❚ ❚ Strategy formation should be viewed as a virtuous cycle rather than a project. By this we mean there is no definitive end. It is an infinite and continual process. I may sound like a dreamer or perhaps unrealistic, but we get results for clients all around the world. I’m asking simply for the opportunity to help set your soul on fire, to design something grand that will truly make a difference in your life and in the world. What is missing in so many is that passion from which your pursuits originated. Let us find that purpose together and set a new standard for what a competitive advantage truly is. PHIL KEIL is director of strategy services at Zweig Group. Contact him at pkeil@zweiggroup.com.
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THE ZWEIG LETTER AUGUST 16, 2021, ISSUE 1404
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