NEWS IN A NUTSHELL
Blue Diamond Growers Awarded $3 Million from USDA’s Regional Agricultural Promotion Program Funding Awards
Blue Diamond applauds the USDA’s announcement of the Regional Agricultural Promotion Program (RAPP) funding awards and is pleased to have been awarded $3 million in funding that provides essential support for Blue Diamond ’s export promotion initiatives. This critical funding will benefit thousands of California almond farmers and their suppliers through international market expansion. 70% of California’s almonds are exported, making international sales an important source of value for the California almond industry, and Blue Diamond Growers has been active
in export promotion for over 60 years. Global market development is a core component of Blue Diamond ’s growth strategy; the cooperative has a proven track record of opening and developing new markets around the world for value-added almond products to the direct benefit of the California almond industry. In total, Blue Diamond has opened more than 100 markets and invests in advertising, promoting and selling to large food manufacturers and retailers. “The award of this funding by USDA demonstrates its understanding of the essential role international marketing
plays in the economic viability of our farmers, and we are very grateful for that,” stated Alicia Rockwell, Chief Government and Public Affairs Officer. “With RAPP funding, Blue Diamond looks forward to continuing this important work to drive long-term positive impacts for California almond farmers.” Blue Diamond would like to thank the Secretary of Agriculture, Tom Vilsack, USDA leadership, and congressional leaders for their efforts to establish this program and award funding to the California almond industry.
With RAPP funding, Blue Diamond looks forward to continuing this important work to drive long-term positive impacts for California almond farmers. — Alicia Rockwell, Chief Government and Public Affairs Officer, Blue Diamond Growers
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