Blue Diamond ’s Almond Breeze ® Wins “Thailand’s Most Admired Brand” for Second Consecutive Year
For the second year in a row, Blue Diamond ’s Almond Breeze ® almondmilk has received “Thailand’s Most Admired Brand” award by BrandAge Magazine. The award, which is based on a rigorous screening process that includes ratings from expert marketers, honors the top choice brands for Thai consumers. Blue Diamond ’s Almond Breeze ® is currently the number one almondmilk within Thailand. The award recognizes Blue Diamond ’s high-quality product and deep commitment to satisfying customers’ desires for plant-based milk. For several years, the plant-based milk category in Thailand has seen significant growth due to the increase of health-conscious consumers. While dairy and soy milk have historically dominated the market, consumers became more interested in milk alternatives following the COVID-19 pandemic. As a result, the category has grown exponentially with almondmilk holding the largest share of the plant-based milk market. Since Blue Diamond ’s Almond Breeze ® launch in Thailand, it has become the consumer favorite. Walaitip Suetrongmunkong, Communication Director of Heritage Group, revealed that Thai consumers choose Almond Breeze ® for several reasons: First, because of Almond Breeze ’s ® position as a global brand and the number one almondmilk brand in the United States. Second, Blue Diamond products are made from high-quality California almonds. And third, Blue Diamond continues to produce locally relevant products to suit the needs and tastes of Thai consumers. Because of the high-demand for Almond Breeze ® almondmilk, Blue Diamond launched Almond Breeze ® Drinking Yogurt, a desirable product for Thai consumers that is rich in nutrients like calcium and Vitamin E, is dairy-free, soy-free and contains no cholesterol. It provides an option for those who are lactose-intolerant, interested in alternative milk products or who adhere to a vegan diet. The product uses high-quality, fermented almondmilk mixed with real, fresh juice and is offered in two flavors: Tropical Fruit and Mixed Berries.
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MAY–JUNE 2024
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