What keeps Brits buying
TOP TIPS TO REDUCE SHIPPINGCOSTS
With a surge in online shopping it’s vital for businesses to understand that final basket sales can be impacted bymore than just the cost of an item. The convenience of deliveries, howmuch packaging is used and how and when the customer’s goods arrive can have a huge impact on an e-retailer’s market share. Here are just some of the insights we gained fromour research about what customers want when buying online.
Use a carrier manager By leveraging the buying power of a carrier manager, you can access significantly discounted delivery rates by combining your shipping volumes with many other retailers.
Shipping is becoming the battleground for online retailers. Price is not the only weapon of choice when it cames to crushing the competition, shipping – andmore precisely, free shipping – plays an important role for consumers when weighing up who to buy from. Our recent research has revealed several useful pointers for online retailers. • Free delivery is rated as themost important consideration for online shoppers. 95% aremore likely tomake a purchase if delivery is free • Shoppers are willing to ‘overbuy’ tomeet the basket value threshold for free delivery • Points systems for frequent shoppers, and ‘membership’ services like Amazon Prime, are increasingly being offered as means of access to free delivery Before committing to free delivery, you should first carefully consider your shipping cost, customer location, speed of delivery and type of items that are likely to sell more. It’s all about striking the right balance between offering themost cost-effective delivery options, meeting customers’ expectations and accessing competitive delivery rates. Free shipping wins customers
To find out more about how you can reduce shipping costs download our white paper at www.whistl.co.uk/research oversized boxes and excessive packaging. Tailor-made packaging for your product line will help you increase savings by reducing the size and dimensional weight of shipments whilst also reducing the need for excessive packaging. Get to know your customers Managing your shipping options allows you to delight customers and keep costs in check. By understanding what your customers want and how quickly they need their items, you can tailor what shipping options you offer according to your customer base. Offer a range of delivery options If you sell products of different weights and sizes, you could actually reduce shipping costs and save yourself money, simply by using more than one courier service. Different providers will be more cost-effective for certain parcel types. Minimise your packaging Make sure you’re not using
MORE MEN PURCHASE ITEMS ONLINE DAILY/ WEEKLY THANWOMEN
Whistl and Independent mail and parcel broker, UKPWorldwide joined forces to offer a simple, seamless customs clearance process for customers sending international items. The collaboration means that customers of bothWhistl and UKPWorldwide will benefit from their goods passing through UK customs approved processes without any unnecessary delay. • In-house customers clearance for compliance and speed • Covers mail, packets & parcels (tracked & untracked), plus returns from specified territories. Nick Wells, CEO of Whistl, said: “As the UK’s trading relationships with the wider world are changing, it’s important for customers to be working with experts in the international import and export mail and parcel sector who can navigate this complex compliance journey. “By working with UKP, Whistl continues to simplify the delivery management process by taking away unnecessary hurdles that can impede efficient and reliable delivery both in the UK and internationally.” Lee Bucktrout, CEO of UKPWorldwide added: “Whether you import, export or tranship parcels, it’s imperative to select a partner who understands local and international regulations. “This collaboration allows UKPWorldwide to provide clearance solutions and seamless transfer to the Whistl carrier network with a single point of contact for customs clearance, final mile delivery andmanaged returns.” COLLABORATION SIMPLIFIES CUSTOMS CLEARANCE
CLOTHES / FASHION IS THE MOST POPULAR CATEGORY IN EVERY REGION OF GREAT BRITAIN
MEN DO NOT CONSIDER THE CONVENIENCE OF DELIVERY AS IMPORTANT AS WOMEN
FINDTHEABILITYTOSPECIFY LOCATIONVERY/ SOMEWHAT IMPORTANT
OF THOSE SURVEYED FELT MINIMISING THE AMOUNT OF PACKAGING IS IMPORTANT
To find out howWhistl can help you savemoney on shipping costs through multi-carrier deliverymanagement email moreinfo@whistl.co.uk
DELIVERY COST AND ENSURING THE PACKAGE ARRIVES SAFELY ARE THE MOST IMPORTANT FACTORS TO THOSE PURCHASING ONLINE
HALF WOULD BEWILLING TO PAY MORE FOR ECO - FRIENDLY PACKAGING AND THIS INCREASES WITH AGE
OF BRITS ARE MORE LIKELY TO MAKE A PURCHASE IF DELIVERY IS FREE
SHOPPERS WILL ‘OVERBUY’ TO MEET THE FREE DELIVERY THRESHOLD
‘WHAT DO YOUR CUSTOMERS WANT?’ visit www.whistl.co.uk/research/ what-your-online-customers-want
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6 Whistl Magazine • Summer 2020
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Whistl Magazine • Summer 2020
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