Marketing. “The more we can do cooperatively to promote Tillsonburg as a whole, the more successful each individual builder will be.” Oxnard Developments is Tillsonburg’s newest builder. Their project, Potters Gate, is a two-phase residential subdivision of 110 homes, including semi-detached and townhome styles located off picturesque Potters Road. “We’re excited to be working together to share Tillsonburg’s story across Southern Ontario,” says Oxnard’s Ashcon Jafarpour. “We’ve completed a number of projects in the Toronto area in the past and to have this level of support from a municipality is outstanding.” Simply360 Living has also joined in the2019collaborative marketing efforts. “Through this partnership, we’re able to have a presence in markets we couldn’t reach otherwise,” says Simply 360 developer Cedric Tomico. “As a small, local builder, this level of collaboration is invaluable.” This fall, the group will have a presence at the Toronto Fall Home Show where they will invite prospective buyers to attend the Tillsonburg Fall Home Tour approximately two weeks later. “The home tour will give buyers a chance to meet the builders and see Tillsonburg for themselves,” says Colleen Pepper, Marketing and Communications Officer for the Town. “The route is
Above: Open the door to Simply 360, a new development on Quarter Town Line. Below: The grand opening of Potters Gate, a new subdivision by Oxnard Developments.
designed so that participants will get a feel for what the community is like and see its major attractions.” The group is also planning extensive online promotion in conjunction with the tour. “With digital media, we can target specific areas with our marketing includingKitchener/ Waterloo, Toronto/Hamilton and even the Niagara region,” says Pepper. “We’re also able to target our messaging based on key demographics and interests.” The success and ingenuity of the marketing partnership
has already earned the Town kudos from the Economic Developers Council of Ontario (EDC). In the first year of the program, new home starts increased 25 per cent, with 50 per cent increase since the last recession. Learn more about the Fall Home Tour in the next edition of Discover Tillsonburg Magazine , or visit www. discovertillsonburg.ca.
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