ROUNDTABLE REVIEW
What does the growing availability of generative artificial intelligence (AI) tools mean for business education? AMBA & BGA’s recent panel debate sought solutions to a question that has caused consternation across the world. Tim Banerjee Dhoul reports I n the wake of ChatGPT’s public release at the end of 2022, the capabilities and potential impact of generative AI have captured the imagination of consumers around the world. By January, the chatbot had mustered more than 100 million users, making it the fastest-growing consumer software application in history. In higher education, much of the ensuing clamour has centred around how the technology might a ect teaching, learning and assessment. Can it be harnessed to enhance the educational experience, or does it damage integrity by opening the door to cheating? While debate over details remains heated, there is consensus that AI and related tools are here to stay. With this in mind, a roundtable session at the AMBA & BGA Global Conference held in the Spanish city of Seville in May sought to find practical ways forward for business schools that seek to work with the technology, or that are at least mindful of its growing ubiquity. Held in association with feedback service Studiosity, panellists o ered a wealth of insights into the challenges ahead and how they see programmes and assessment changing.
on AI
Are generative AI and associated technologies good or bad for business education?
Javier Yanez-Arenas “I keep telling my students that AI is artificial and, up to this moment, not very intelligent in the sense of what we think ‘intelligence’ is. But it will keep developing and become a very good tool, so I think we should encourage its use.” Pauline Parker “What AI can help us achieve is the removal of some of the more mundane aspects of our work, so that we can do a better job in preparing students for the future. I see it as an opportunity.” Nicolas Forsans “It’s part of a process that is deskilling people. As human beings, we’re becoming less and less intelligent. When I was young, I used to be able to read a paper map – we had skills like these because
Ambition | JULY/AUGUST 2023 | 15
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