ROUNDTABLE REVIEW AMBA & BGA GLOBAL CONFERENCE 2023
T he way in which China’s MBA education recalled how China’s National Economic and Trade Commission collaborated with the US Department of Education and the European Community to launch the Dalian Management Training Centre and the China-Europe Management Institute respectively, both of which offer the MBA programme. As of 2022, some 278 universities had been granted the right to offer MBA education; Chen described Antai as “a pioneer” in this regard, the college having launched its MBA in 1992 in Singapore and its MBA in mainland China in 1994. China’s MBA education market reached CNY11.5 billion offering has developed significantly over the past three decades was the subject of the opening presentation at this year’s AMBA & BGA global conference, entitled MBA education in China – the past, present and future . Fangruo Chen, dean of the Antai College of Economics and Management at Shanghai Jiao Tong University, ($1.6 billion) in 2019 and is expected to be worth CNY14.7 billion ($2.3 billion) by 2023, encompassing 45,000 students. The popularity of the MBA and a growing economy help drive tuition fees. This year, about 100 universities are likely to put up their fees; as Cheng pointed out, the part-time MBA at Antai will now cost CNY518,000 ($71,600), a rise of nearly 15 per cent over 2022. The MBA market in China is characterised by three main factors, according to Chen: increasingly mixed student backgrounds; the geographic diversity of MBA education providers; and market demands driving the need for innovation. While MBA students previously came from business backgrounds, more learners from diverse industries, including engineering, IT, the arts and healthcare, are now showing a greater interest in taking the programme. In addition to top cities such as Beijing and Shanghai, more cities in middle and western China, eg Chengdu and Wuhan, are now offering MBA programmes with their own individual strengths. Leading business schools are continually launching new MBA programmes with finer segmentation to meet market demands and pricing strategies are also becoming more diversified. Chen noted that English language MBA programmes are now widely available in many business schools in China, with three main streams: Sino-foreign co-operative programmes, eg Tsinghua International School collaborating with Insead on an executive MBA; independent branded programmes, eg China Europe International Business School’s MBA; and university- corporate joint programmes, eg Santa Clara-headquartered technology company Intel working with Peking University. Entrepreneurship & research Chen then outlined Antai’s Entrepreneurial Talent Development System, offering a multi-dimensional curriculum system, a practical training platform, all-round support and access to
The delegates enjoyed a traditional display at Hacienda El Vizir during their stay
Ambition JULY/AUGUST 2023 | 21
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